|By PR Newswire||
|December 23, 2013 05:00 AM EST||
BOCA RATON, Fla., Dec. 23, 2013 /PRNewswire/ -- What gets women in the mood for sex and could make them interested more often? Journalist Anne Rodgers and gynecologist Maureen Whelihan decided the elusive nature of women's sexual desire was worth researching, and the result – Kiss and Tell (www.kissandtellbook.com) – is both riveting and surprising as well as occasionally hilarious.
To help spread the word about their groundbreaking research, the authors of Kiss and Tell have chosen Insider Media Management (www.insidermediamgmt.com) to execute their public relations campaign.
"We selected Insider Media Management because their staff had the right mix of contacts, expertise and professionalism to take Kiss and Tell to the next level," says Rodgers, co-author. "They took the time to understand our book, our message and our intent."
Based on surveys of 1,300 women ages 15 to 97 and 100 in-depth interviews, Kiss and Tell is broken into separate chapters dedicated to each decade of a woman's life. The authors analyze responses to questions such as "what are you thinking about during sex?" and "what is the one thing in regards to sex you wish your partner wouldn't do?"
The book shares stories of women such as Catherine, who had her first orgasm at age 82, and Jackie, who had sex with her husband three times a day – for 20 years.
"Kiss and Tell provides a wealth of information relevant to women in every stage of their lives," says Sharon Abramson, a media relations specialist at Insider Media Management.
Rodgers, a former writer and editor for the Palm Beach Post and Austin American-Statesman, spent an entire year conducting the interviews for Kiss and Tell. Whelihan is a gynecologist in West Palm Beach, Fl, and founding partner of the Center for Sexual Health in Charlotte, N.C.
Insider Media Management was founded, and is operated by, an award-winning news journalist. As such, it believes all businesses have a story to tell. It is our job to find the story, frame it effectively and present it to our vast media contacts.
Insider Media represents clients nationwide and businesses of all sizes. Its creative, tailor-designed communications strategies and promotional expertise have given its clients broadened exposure and an expanded customer base.
Contact: Sharon Abramson, 954.655.8821 or 561.995.6560, [email protected].
SOURCE Insider Media Management