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Axia Public Relations' CEO Predicts 2014 PR Trends

PR insider anticipates data, social media and inclusion

JACKSONVILLE, Fla., Dec. 23, 2013 /PRNewswire/ -- Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.

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Mudd predicts that data will be more important than ever and that social media engagement will continue to give more power to consumers, and he recommends more inclusion among PR, advertising, sales and marketing teams among his trends.

"You absolutely need the direction of an expert to select, craft and carry out the quality messages that matter most," Mudd writes. "Keep them focused on the platforms that give you the best results."

Mudd is an Emmy-Award-winning public relations practitioner, speaker, author and entrepreneur, and is accredited in public relations (APR). APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. These professionals are selected based on broad knowledge, strategic perspective and sound professional judgment.

Mudd's public relations portfolio includes work for established national brands such as American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Ray Charles, Southern Comfort and Verizon as well as emerging brands like Brightway Insurance, It Works Global and more.

Axia Public Relations is a public relations firm specializing in regional and national campaigns designed to drive new customers to and increase revenue for its clients. In Greek, the word axia (ak-see-a) means "worthy" or "having value." Axia Public Relations' services and award-winning programs include brand and product media relations, reputation management, digital PR, social media, crisis management, corporate communications, spokesperson training, thought-leadership, speaking engagements, award and recognition programs as well as blogging and content marketing. The firm's accolades include earning Florida's top PR award, the Florida Public Relations Association's Dick Pope All-Florida Golden Image Award; PRWeek's Rising Stars of PR; best places to work awards; and two nominations for the Edward Lowe Foundation's Florida Companies to Watch list. For more information, contact Axia Public Relations by phone at 888-PR-FIRM-8 (888-773-4768) and online at www.axiapr.com.

For interview or image requests, please contact Axia Public Relations at 888-773-4768, ext. 700.

Media Contact:
Darby Underwood
Axia Public Relations
888-773-4768, ext. 700

SOURCE Axia Public Relations

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