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Related Topics: Web 2.0, SOA & WOA, Video, Big Data Journal

Web 2.0: Article

Digital Transformation, Mobile Technologies & Customer Engagement Models

Think human resources, financial services, technology, and equipment

Image this scenario if you would - you pick-up a prescription at the pharmacy.  At the POS (point-of-sale) the pharmacist asks you permission to send you informational video clips related to the medicine you are taking and the health issue you have to your mobile device.  You agree.  At 6 PM you receive a text or email with a link to a short educational video that opens with a greeting from your local pharmacist and then continues educating you about the medicine and the correct way to take it.  The following day, at 6 PM, you receive another education video from your local pharmacist with information about exercise and other dietary advice related to your medicine and illness.  This continues for 5 days on a schedule.

This same technology platform can be used to send short form video clips of information, on a schedule, related to any complex product or issue - think human resources, financial services, technology, equipment, etc.  This technology platform represents a digital transformation in customer and employee engagement models.  In this video, I interview Transilio's CEO Michael Boerner (michaelb@gotransilio.com) on how this kind of technology will revolutionize many different kinds of engagement models.  Enjoy!

Video Link: http://www.youtube.com/watch?v=nwHZ21N22NE&feature=share


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Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.