SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Razor® Has Fans Racing for the Crazy Cart™

Hot Holiday Toy Spins to the Top of Must-Have Gift Lists for Both Kids and Adults

LOS ANGELES, Dec. 24, 2013 /PRNewswire/ -- Razor USA LLC, innovators of outdoor fun and home of the iconic Razor® kick scooter, is set to race past holiday sales records thanks to the new Razor® Crazy Cart™. Sales of the toy have increased 14-times in four weeks making it one of the top-selling items this season. And despite analysts' predictions for lukewarm holiday sales, the Crazy Cart (MSRP: $399.99) is nearly sold-out, leaving parents – and Santa – chasing after the hard-to-find hot toy.

A unique break-out toy appealing to both kids and adults, Crazy Cart became a viral sensation this summer with its introductory YouTube video, viewed by more than one million people in just a few days.  Since then, it's topped major hot holiday toy lists for both thrill-seeking kids and grown-ups alike. 

Razor released its newest YouTube video, "Santa Claus VS the Magic Christmas Gift," a Christmas music parody staring the big man in the red suit. Parents still looking to fulfill holiday wishes with the Crazy Cart might relate to Santa's adventure.

"The Crazy Cart's success is an amazing metaphor for the incredible ride we've experienced since we first introduced the original Razor kick scooter to America," said Razor's Founder and President, Carlton Calvin. "Razor's goal is to find innovative toys with break-out appeal and the  Crazy Cart is absolutely living up to our hopes as one of the hottest toys of the year." 

The Crazy Cart was the dream machine for Ali Kermani, a long-time Razor employee who went on to develop the Crazy Cart as the showcase for his MBA thesis at UCLA's Anderson School of Management. Kermani first became connected with Razor during a chance run-in years ago at a skate park with Carlton Calvin, Razor's future president.

About the Razor® Crazy Cart™

The most-talked about electric ride-on to hit the market in years, the new Crazy Cart has two driving modes – go cart and Crazy Cart mode – allowing the driver to choose on the fly. The Crazy Cart can drive forward, reverse, sideways, diagonally and everything in between. The unique Drift Bar permits variable back-end drifts for crazy drifts, crazy spins and crazy fun.

Product features include:

  • Variable speed foot pedal acceleration with speeds up to 12 mph
  • Up to 40 minutes of continuous use on a single charge
  • Drift Bar allows drivers to completely control their drifts and spins
  • 360-degree steering capability for tight turns
  • Simple spin-to-stop maneuvering
  • Pneumatic front tire and anti-tip caster wheels
  • Safety belt, flag and battery charger included
  • MSRP:  $399.99

About Razor USA LLC
The Razor brand embodies the spirit of fun and freedom. It defies boundaries and sometimes even gravity. The company was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere.  Cool products and great value have distinguished Razor as a trusted global brand and industry leader.

Based in California, USA, the company sponsors Team Razor, a group of pro scooter athletes.  Razor has helped usher in the action sport of freestyle scooter riding, which has evolved from local skate parks to global competitions and tours. For more information, please visit www.razor.com

Video with caption: "Santa Claus VS the Magic Christmas Gift." Video available at: http://www.youtube.com/watch?v=81GoXczi1zo

SOURCE Razor USA LLC

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