SYS-CON MEDIA Authors: Gilad Parann-Nissany, Unitiv Blog, Bob Gourley, Kevin Benedict, Maxime Charlès

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Show Us Your Most Unwanted Gift--And Maybe You'll Get A SodaStream "Source" Soda Maker

Post a photo of that gift you really don't want on Instagram, Facebook or Twitter using hashtag #SodaSwap before 11am EST, Thursday, January 2nd

MT. LAUREL, N.J., Dec. 26, 2013 /PRNewswire/ -- Getting a charming—but unwanted—Christmas gift is a time-honored tradition as old as your Aunt Tillie's fruitcakes. But now, that leopard-print necktie or combination music box/lava-lamp can earn you something a lot more fun AND useful: a brand new SodaStream Source soda maker.

From now until 11am Eastern time on Thursday, January 2nd, SodaStream International, Ltd. (NASDAQ: SODA) encourages you to take a photo of any unwanted item you received this holiday season. Post the photo on SodaStream's Facebook page or to Instagram or Twitter with the hashtag #SodaSwap; SodaStream will pick the top 5 winners from each of the three social media sites (15 winners total) and trade the items for new Source machines. SodaStream will then donate the winners' unwanted gifts to charity.

SodaStream's Source, designed by world-renowned designer Yves Behar, combines beauty, functionality and efficiency. The elegantly-designed, easy-to-use countertop device makes up to 60 liters of great tasting carbonated beverages per CO2 carbonator. A $99.95 value (MSRP), the Source includes one carbonator, a 6-flavor Sodamix Taste Sampler, and a reusable one-liter, BPA-free carbonating bottle with fizz-preserving cap.

"This year, SodaStream is giving people the chance to swap the one item they don't want for something that's truly indispensable," said Gerard Meyer, President of SodaStream USA. "With a SodaStream Source soda maker on your counter, you can save money, help save the environment and enjoy your favorite carbonated beverage any time you want. But you only have until 11am on Thursday, January 2nd to enter. So send in your photos today and make the best trade of this—or any other—holiday season."

For more information, including contest rules, visit: http://bit.ly/SodaSwapRules.

http://us.sodastreamsource.com/  

About SodaStream
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International, Ltd.

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