|By PR Newswire||
|December 26, 2013 01:45 PM EST||
KENOSHA, Wis., Dec. 26, 2013 /PRNewswire-iReach/ -- Truck buyers tend to be a loyal lot – once a favorite brand is established, it can take a lot to get a driver to seriously consider switching to a competitor's offering. Often what it takes is a redesigned or refreshed model to capture the attention of those in the market for a new truck, and from there it's up to the quality and value of what's on offer. Even those deeply entrenched with one brand over the course of many years may find their interest genuinely piqued by a substantial-enough improvement in another automaker's contribution to the class.
With the 2014 Sierra, GMC makes a serious bid to convert those drivers who have long been loyal to a leading competitor in the truck market by offering something markedly improved from the previous model. Is it enough to do the trick? At Palmen Buick GMC Cadillac, a Wisconsin-based dealership located in Kenosha, Wis., the forecast looks good for the 2014 Sierra. With a wide range of Sierra trucks available in 1500, 2500, and 3500 models sporting a variety of cab sizes, bed lengths, and trim levels, Palmen has stocked up in anticipation of a big year for the popular pickup.
In addition to a new look, the 2014 GMC Sierra has undergone some key changes that will likely be of interest to new pickup shoppers, including an updated engine lineup, vastly improved entertainment and safety technology, and an updated cabin designed for driver comfort and convenience.
Those interested in learning more about the new GMC Sierra may do so by contacting Palmen Buick GMC Cadillac at 888-975-1006. Additional information, including current inventory, can be found at the dealership's website, www.palmengm.com.
Media Contact: Jack Borissenkov, Palmen Buick GMC Cadillac, 888-975-1006, email@example.com
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SOURCE Palmen Buick GMC Cadillac