SYS-CON MEDIA Authors: Gilad Parann-Nissany, Cloud Ventures, RealWire News Distribution, CloudCommons 2012

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"Transform to Korean Wave Stars at Incheon Airport"... AIRSTAR Avenue to Conduct Promotion of Experiencing Makeup of Korean Wave Stars for Tourists From China

It Will Demonstrate Makeup of Desired Korean Celebrities and Provide Useful Tips

INCHEON, SOUTH KOREA -- (Marketwired) -- 12/30/13 -- AIRSTAR Avenue (www.iiacairstar.kr), the duty-free shopping space at the Incheon International Airport, will conduct the 'Event of Experiencing Makeup of Korean Wave Stars' for 4 days starting on December 30.

As popularity of K-beauty is getting higher along with global fever of Korean wave, Korea-produced cosmetics also attract attention as they are regarded as secrets to beauty of Korean celebrities. Accordingly, AIRSTAR Avenue will provide to tourists from China and Japan where K-beauty fever is growing with chances of experiencing makeup of Korean wave stars by unveiling their secrets to makeup and skin care.

The makeup experiencing event will provide those tourists with chances of receiving Korean celebrity-like makeup service and tips from famous makeup artists when tourists select desired 'Korean celebrities.' Tourists may participate in the event by submitting receipts in value of US$300 or more to the special event booth installed at duty-free shopping space in departure area of the Incheon Airport.

A manager at AIRSTAR Avenue said, "The event of demonstrating makeup of Korean wave stars is designed to provide 'customized experience service' to foreign tourists who are deeply interested in Korean beauty and beauty care. AIRSTAR Avenue will maintain its reputation as the world's top duty-free shopping space in 2014 by conducting promotion activities combined with cultural content and securing differentiated brand."

Meanwhile, the duty-free shopping space at the Incheon Airport was actively taken part by foreign travelers by holding the 'Thank You for Transfer' event and 'Contest of Shopping King on National Day Holidays.' It also won 3 'world's best airport duty-free shop awards' in this year selected by tourists from America, Asia-Pacific counties and China by providing differentiated services, such as programs of experiencing Korean culture and installing shops dedicated to Korea-made brands.

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Media Contact:
Airstar Avenue
Supervisor
Yijin Nam
+82 32-741-6183


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