SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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Dubai Captivates the World With Dazzling Firework Display at Burj Khalifa to Mark the New Year

DUBAI, UAE, December 31, 2013 /PRNewswire/ --

The iconic New Year's Eve fireworks display by Emaar Properties, the global property developer, at Burj Khalifa, the world's tallest building and Downtown Dubai, captivated the world and put the international spotlight on Dubai, alongside the largest fireworks display and celebrations held in the city at The Palm Jumeirah, The World Islands, and Burj Al Arab.

     (Photo: http://photos.prnewswire.com/prnh/20131231/662598 )

With millions of visitors - both residents and tourists - building the excitement in Downtown Dubai, the Burj Khalifa fireworks display was a true spectacle of artistic creativity. Ten stunningly different firework sequences on Burj Khalifa marked the run-up to a musical countdown for the New Year.

Each display also told the world a story - of the UAE's inspiring success, Dubai's positivity and ambition, and the design narrative of Burj Khalifa, which is choreographed to the captivating melody of symphonic orchestra music of Downtown Dubai, 'The Centre of Now.'

Abdulla Lahej, Group Chief Executive Officer, Emaar Properties, said: "The celebrations in Dubai now serve as a true benchmark for New Year's Eve galas across the world. Colourful, spectacularly planned, and creatively executed, the events also underline the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to ensure a positive, inspirational, and high-growth environment in the city, for people from around the world."

Starting off with a dramatic countdown through a display of effects racing up to the pinnacle of Burj Khalifa, 828 metres high, the fireworks began with spectacular sequences including a colourful salute to the nation with the colours of the UAE National Flag. Silver pearls lend an unmatched ambience in a sparkling celebration of Dubai's success, especially with its win to host the World Expo 2020. Another stunning display was the tribute to Burj Khalifa, with the fireworks evolving into petals, wrapping the tower much like the Hymenocallis desert flower, which inspired the design of the building.

In the grand finale, fireworks lit up every direction dramatically and a golden lattice formed across the sky. Rainbow effects filled all over Downtown Dubai as Dubai ushered in 2014.

For details, please contact:
Kelly Home
ASDA'A Burson-Marsteller; +9714-4507-600
[email protected]


SOURCE Emaar Properties

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