|By Business Wire||
|January 2, 2014 10:01 AM EST||
Polaroid Fotobar is proud to announce a partnership with The Andy Warhol Museum at its new Polaroid Museum, which will feature the “Capturing Celebrity” exhibition and is set to open in March 2014 at The LINQ in Las Vegas, NV as part of Fotobar’s flagship retail location. “Capturing Celebrity” presented by The Andy Warhol Museum is organized by The Andy Warhol Museum, one of the four Carnegie Museums of Pittsburgh.
The fun, interactive and educational museum will be suitable for all ages and will convey the rich history of the Polaroid brand. The museum will also showcase how its founder, Edwin Land, not only impacted the modern imaging industry, but also set the course for the future of instant and collaborative sharing, which ultimately led to today’s world of social media. With an extensive collection of rare artifacts, art and advertising courtesy of the Polaroid Company Historical Collection at MIT, the museum will trace Polaroid from the early years through current day. The exhibit will also feature many photographic works from several prominent Polaroid photographers who helped solidify Polaroid as the iconic well-known brand it is today.
Its main attraction will be the Andy Warhol “Capturing Celebrity” exhibition, which will feature a collection of 50 of Warhol’s most famous Polaroid photographs including a number of self-portraits. The exhibit will also feature several celebrity portraits including Dennis Hopper, Truman Capote, John Lennon, Yoko Ono, Mick Jagger, Dolly Parton, Farrah Fawcett, Debbie Harry, Giorgio Armani, Arnold Schwarzenegger, Keith Richards, Muhammad Ali and more. Two of Warhol’s personal Polaroid cameras will also be on display.
“The Andy Warhol Museum is very excited to collaborate with Polaroid on the 'Capturing Celebrity' exhibition at the soon-to-open Polaroid Museum. Andy Warhol was rarely without his Polaroid camera. He was an innovator who used his Polaroid cameras as the basis for creating many of his artworks and for recording moments of his life from the 1960s through the 1980s. Using these iconic cameras, Warhol photographed Liza Minnelli, Halston, and others at Studio 54, documented his recovery from his 1968 shooting, and created sought-after celebrity portrait paintings and record covers for the Rolling Stones,” said The Andy Warhol Museum’s Director Eric Shiner.
Warhol had a long relationship with Polaroid, starting in the 1950s. By the 1980s, he used their products so frequently that he exchanged broken cameras for just-repaired models. Cameras and film were kept in his Paris apartment for his European portrait commissions, as well as in his New York studio. The Andy Warhol Museum's collection includes nearly 3,000 Polaroid photographs created by Warhol - a mere fraction of his Polaroid output.
“We are honored to partner with The Andy Warhol Museum and feature the 'Capturing Celebrity' exhibition,” said Warren Struhl, Founder and CEO of the new museum. “A Polaroid Museum without Andy Warhol just wouldn't be right.”
The Polaroid Museum at Polaroid Fotobar will join 32 trend-setting tenants and the world’s largest observation wheel, the High Roller, at The LINQ, a pedestrian-friendly street that will redefine the Las Vegas visitor experience at the center of The Strip. The 4,500-square-foot museum will also serve as a vibrant event space that can be used for corporate and private functions for up to 300 people.
Discover more at www.polaroidfotobar.com. Follow our journey and share with us on Twitter @Fotobar and PolaroidFotobar on Facebook and Instagram.
About Polaroid Fotobar
Founded in 2012, Polaroid Fotobar is the first of its kind, fun and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. Each location offers the ability to instantly print your pictures -- wherever they may reside -- utilizing the exclusive Polaroid Classic Border Logo picture format in five different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, stone, metal, bamboo and more. Polaroid Fotobar locations also offer an array of Polaroid branded products and feature “Fototenders,” available to assist in instantly turning customers’ best photos into lasting memories. Additionally, many Polaroid Fotobar products are available on the web at www.polaroidfotobar.com.
Currently, Polaroid Fotobar has three retail locations - Delray Beach, Florida, Orlando, Florida and Miami, Florida – with several more in development for 2014. Polaroid Fotobar's 8,500-square-foot flagship location will open in March 2014 at The LINQ in Las Vegas.
The Polaroid Brand
Polaroid is one of the world’s most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
About The Andy Warhol Museum
Located in Pittsburgh, Pennsylvania, the place of Andy Warhol's birth, The Warhol is one of the most comprehensive single-artist museums in the world. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh. For more information, visit www.warhol.org.