|By PR Newswire||
|January 2, 2014 02:00 PM EST||
TROY, Mich., Jan. 2, 2014 /PRNewswire/ -- Small businesses face a common but critical challenge: reaching out and connecting with consumers in a way that turns them into valued, loyal customers. For 2014, Entertainment®, a leading provider of consumer discounts and promotions, resolves to help small businesses grow as they have for over 50 years.
The iconic Entertainment® Book and its companion website and mobile app offer businesses an effective, inexpensive way to introduce products and services to consumers, drive traffic, and generate revenue. The Company's partner network of national brands and local businesses delivers one of the largest platforms of products, services, discounts and promotions available.
Entertainment® offers a unique fundraising distribution model that allows the Company to provide a mutually beneficial solution to local communities. The Company's win-win-win approach helps schools and community groups raise the funds they need, consumers save money on the things they do every day, and businesses grow by driving consumers to their locations.
"We pride ourselves on being able to help local businesses connect with consumers in their communities, giving them the opportunity to turn them into loyal customers," said Brad McCaulley, Executive Vice President of Local Sales for Entertainment®. "The Entertainment® network is a great way for any business to develop and grow, while also helping the consumer and the community as a whole."
A recent survey conducted by Entertainment® revealed that its members are affluent, motivated, engaged and digitally savvy. According to the survey, 80 percent had chosen to visit an establishment because they had an Entertainment® coupon for it. And 70 percent of those individuals had returned to that establishment, even though they no longer had a coupon. Ninety percent of members regularly use their Entertainment® Membership as inspiration for things to do and places to go.
As a result of its programs, Entertainment® has helped merchants generate $75 billion and consumers have saved more than $22 billion since 1962 when the company was founded. Today, tens of thousands of merchants depend on Entertainment® to help them grow their businesses, the majority of which are small independently owned businesses.
Since 1962, Entertainment® (www.entertainment.com) has worked to improve local communities as the leading consumer discount, promotion and coupon provider in the United States and Canada. Released annually, the Entertainment® Book Membership supports both national and local merchants while helping consumers save money on dining, groceries, shopping, services, movie tickets, travel, car care and local sports attractions. With one of the largest merchant networks, Entertainment® makes it possible for consumers to save anytime, anywhere and any way they want with online, print and mobile redemption choices.
Fundraising programs from Entertainment® have helped schools and community groups raise more than $2.5 billion over the past 50 years. Its Corporate Marketing Solutions division serves Fortune 1000 companies by creating positive customer lifecycle engagement through value-added savings programs and incentives.
For more information, visit www.entertainment.com.