SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

Ford Offers SYNC AppLink for 3.4 Million More Customers; New Organization to Drive Global Connectivity Vision

DEARBORN, Mich., Jan. 3, 2014 /PRNewswire/ --

  • Industry-leading Ford SYNC® AppLink will be available on 3.4 million more vehicles later this year; free upgrade enables current Ford owners to access and control smartphone apps via voice command
  • New organizational alignments further Ford's vision to deliver a seamless customer experience for drivers – both inside and outside of the vehicle
  • Ford names industry veteran Don Butler to lead company strategy for developing fully integrated connected car experience

Building on the pioneering SYNC® in-car connectivity system it launched in 2007, Ford Motor Company today announces new system investments and organizational alignments to deliver the industry's best fully integrated connected car and digital consumer experience.

"Ford was first to bring affordable and widely available advanced connectivity features to the market starting with SYNC, putting Ford firmly on the map as a technology company," said Raj Nair, group vice president, Global Product Development. "With the rapid pace of mobile and digital innovation, our goal is to move the bar yet again, leveraging emerging technologies and the flexibility of the SYNC platform to enhance the ownership experience for customers."

Just ahead of expected additional announcements at the 2014 International CES®, the world's largest hands-on showcase of emerging innovation, Ford announces it will expand its industry-leading SYNC AppLink system to 3.4 million more vehicles currently on the road.

Since its launch in 2010, Ford has migrated SYNC AppLink to more products and customers around the world, enabling vehicle owners to access and control smartphone apps including TuneIn, NPR and iHeartRadio via voice command. More than 1-million vehicles equipped with SYNC AppLink are on the road today, and another 3.4 million vehicles – model year 2010 and newer – will be eligible to download AppLink later this year.

Currently, SYNC AppLink allows users to seamlessly control over 60 smartphone mobile apps – on both iOS and Android platforms - using the car's voice commands, enabling drivers to keep their eyes on the road and hands on the wheel. Ford is the first automaker to offer an open developer program, www.developer.ford.com, to help keep customers connected inside the vehicle and will continue to add new SYNC-enabled smartphone apps to enhance the driving experience.

Today, consumers continue to demand more personalized, simplified and integrated in-vehicle experiences. And, with consumers spending more time with digital media than with any other, Ford hopes to turn the connected vehicle into an intelligent vehicle, one that simplifies and personalizes the in-vehicle experience for the consumer.

Beyond the in-car experience, Ford's ultimate goal is to use connectivity and digital to transform every aspect of the ownership experience, and to build the foundation for future mobility initiatives. With the eventual proliferation of embedded telematics capabilities for Ford Motor Company's SYNC system, as recently announced on Lincoln MKC, a newly aligned organization will manage connectivity across the entire enterprise.

"SYNC launched a sort of connectivity arms race in the industry," said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln. "The opportunity is much bigger than just in-car technology – it's now about connecting the vehicle to a larger ecosystem leveraging 'the Internet of things.' We are creating a seamless and immersive experience for customers that begins with their first visit to our digital sites and continues throughout their ownership experience."

Leading the newly aligned organization is automotive and telematics industry veteran Don Butler, who brings a wealth of experience. Butler will report to Nair, with matrix reporting to Farley and Nick Smither, group vice president and chief information officer. Butler was most recently vice president, Global Strategy for Cadillac at General Motors, where he also led strategy and business development for the company's OnStar division. Butler also served as vice president for telematics startup INRIX.

"Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Nair. "Having a leader with technology experience both inside and outside the industry is a rare combination – we're excited to have Don join our team."

In the newly created position of executive director, Connected Vehicle and Services, Butler is responsible for Ford's global integrated connectivity vision and strategy. He will lead development of a near-, mid- and long-term plan, with the goal of delivering a best-in-class customer experience both inside and outside of the vehicle.

As part of Ford's plan to deliver a fully integrated connected car experience, the Connected Vehicle and Services group will work with the newly created Global Digital Marketing organization to help accelerate the goal of connecting customers to their vehicles.

"We remain laser-focused on creating connected experiences our customers want and value, providing solutions specifically tailored to their individual needs and to market conditions," said Farley.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

www.facebook.com/ford
www.twitter.com/ford

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...