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Jamba Juice Unveils Expanded Menu of Smoothies and Fresh Juices Made With Whole Food Ingredients

New Whole Food Nutrition Smoothie Line and Expanded Juice Offerings Further Reinforce Jamba's Mission to Inspire and Simplify Healthy Living

EMERYVILLE, Calif., Jan. 3, 2014 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, celebrates the New Year by unveiling its expanded offerings of smoothies and fresh juices made with straight from the earth, whole food ingredients. The news reflects an evolving science of health and wellbeing, honoring Jamba Juice's roots in simple and healthy living. In 2014 and beyond, Jamba Juice is committed to improving Americans' well-documented fruit and veggie deficit. As part of the company's new focus, Jamba Juice today introduced its new Whole Food Nutrition™ smoothies and revealed plans for the expansion of its squeezed-to-order, fresh juice offerings, solidifying its commitment to inspire and simplify healthy living. 

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"As consumers become more aware of the benefits of getting their daily recommended servings of fruits and vegetables, we are determined to support their everyday health and lifestyle needs through our delicious products. With that in mind, we're delighted to announce our new Whole Food Nutrition smoothies as well as our expanded fresh juice offerings," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company.  "Made with whole fruit, whole veggies and other real whole food ingredients, our new smoothies and juices make it easy to start healthy habits in the New Year with truly good, straight from the earth ingredients."

Whole Food Nutrition smoothies are made with whole food ingredients including kale, carrots, chia seeds and Greek yogurt. With 10-14 grams of protein, these smoothies provide balanced nutrition and serve as a convenient breakfast, lunch, or snack on-the-go, and are available in three delicious and satisfying flavors:

  • Kale-ribbean Breeze™ is a tasty blend of mangos, kale, passion-mango juice, fresh Greek yogurt and chia seeds that delivers a good source of protein and fiber, an excellent source of Omega-3s and a full serving of kale.
  • PB Chocolate Love™ is a delicious blend of chocolate, peanut butter, bananas, and 2% milk with a Whole Grain boost that delivers a good source of protein and fiber and a full serving of whole grains.
  • Carrot Orange Fusion™ is a delightful blend of fresh orange juice, whole carrots, fresh Greek yogurt, soymilk, mangos, bananas and chia seeds that delivers a good source of protein, fiber, and Omega-3s and a full serving of veggies.

Jamba Juice's Whole Food Nutrition smoothies are a welcomed complement to its existing Fit 'n Fruitful™ smoothie platform, as both provide excellent on-the-go nutrition.  In anticipation of New Year's health and weight-loss resolutions, Fit 'n Fruitful smoothies provide balanced nutrition with more nutrients, and include Jamba Juice's Lean Advantage™ Boost* to help support weight management goals. The smoothies provide 14 essential vitamins and minerals, and come in two delicious flavors: Strawberry Raspberry Banana and Peach Mango.

The company is also going back to its roots and expanding on its fresh juice offerings.  Having started over twenty years ago under the moniker of Juice Club™, Jamba is tapping into its heritage of juicing expertise and is incorporating even more fresh whole fruits and vegetables into its fresh juices. Jamba's Fresh-Squeezed Juices are natural and freshly squeezed to order for an easy and convenient way to get more fruits and vegetables – like kale, apple, pineapple, orange, ginger, carrots, and beets – into diets. To create an even more nutritious beverage, Jamba Juice blends in select whole fruits and vegetables to provide more of the key nutrients and fiber found in whole produce. With more than 800 nationwide stores, Jamba Juice brings affordable, consistent, high-quality, made-to-order juices accessible to customers throughout the country. 

"While everyone is talking about incorporating more vegetables and fruits into their diets, the USDA is reporting Americans consume only 63 percent of the recommended amount of veggies and 38 percent of the recommended amount of fruit," explained nationally recognized nutrition expert, author and Jamba Healthy Living Council member, Elizabeth M. Ward, MS, RD. "Jamba Juice's New Whole Food Nutrition line and fresh juices, squeezed to order, are the perfect solution to filling this very real fruit and veggie void. Each offers multiple servings of whole fruits and veggies and other nutrients like protein, fiber, and healthy fats like Omega-3s essential for a healthy diet."

For a limited time from January 3 to January 7, 2014, Jamba Juice will be offering a special $2 offer (with coupon) for customers to try the Whole Food Nutrition and Fit 'n Fruitful smoothies at participating Jamba Juice stores nationwide. For more information on nutrition and product offerings, please visit the Jamba Juice website.

*Jamba Juice's Lean Advantage Boost helps support long-term weight management goals and health routines by reducing body fat and promoting lean muscle mass.  When combined with a healthy diet and exercise program, CLA intake of between 1.7 grams to 3.6 grams per day for 8 to 12 weeks can lead to improved weight management.  A serving of Lean Advantage Boost supplies 2 grams of CLA.  Results will not be achieved with sporadic consumption.

About Jamba Juice Company
Jamba, Inc., (the "Company") owns and franchises Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh-squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads, and a variety of baked goods and snacks. As of October 1, 2013, there were 849 store locations globally. There were 287 company-owned and operated stores and 517 franchise-operated stores in the United States, and 45 international stores. Jamba Juice Company has expanded the Jamba brand by direct selling of consumer packaged goods ("CPG") and licensing its trademark. CPG products for at-home enjoyment are also available online, through select retailers across the nation and in Jamba outlets in the United States.  Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

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SOURCE Jamba Juice Company

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