SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

News Feed Item

Audi Establishes U.S. Sales Record of 158,061 Vehicles Sold in 2013

HERNDON, VA -- (Marketwired) -- 01/03/14 --


  • With December 2013 coming in as 36th consecutive record sales month, Audi concluded its fourth record year in a row
  • December 2013 sales of 17,013 stand as the first time Audi sold more than 15,000 vehicles in any month
  • Audi Q5 finishes as the best selling model for Audi in the US in 2013; strong demand seen throughout product lineup in 2013

Audi achieved its fourth-consecutive year of record U.S. demand by recording full-year sales of 158,061, a 13.5% increase over the previous annual record set a year earlier.

In addition, Audi set an all-time monthly sales record in December 2013 with sales of 17,013 new models, a 14.6% improvement over the previous monthly sales record set in December 2012. The most recent month also stands as the first time Audi monthly sales have ever topped 15,000 vehicles. December 2013 was also established the 36th consecutive monthly sales record for Audi in the U.S. market.

"After 36 consecutive record sales months, 2013 was another year to thank America for embracing Audi," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "These record results show the payoff from our longstanding strategy to build the Audi brand through exciting products, committed dealer partners and a sustainable business model."

December results were bolstered by sales of Audi luxury SUVs, with a record month for the Audi Q5 crossover posting a 32.2% gain in December with 4,794 units delivered for the month. Sales of the Audi Q7 increased 52.6% to 2,279 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 40.8% to a total of 40,355 vehicles sold for the year, while YTD sales for the Audi Q7 increased 45.1% to a total of 15,978 vehicles.

Through December, sales of the Audi A6, A7, A8 and Q7 made up one of every three models the brand sold. That compares to a 19% mix for the most exclusive models just four years ago.

Luxury sedan sales remain strong as the Audi A6 increased 43.3% to 2,686 vehicles sold for the month, while YTD sales increased 18.1% to 22,428 vehicles sold.

There has been high demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Customers have responded well to the changes in the vehicle's transmission showing an increase of sales to 37.3% MTD.

December 2013 was also the top sales result month for Audi Certified pre-owned vehicles sales with an increase of 21.1% for the month, to a total of 4,022 vehicles. For the full year, Audi CPO sales increased 10.2% to a total of 40,190 vehicles, also an all-time record for Audi of America.

Highlights:

  • Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 19.2% YTD, representing 33.7% of total Audi sales year-to-date and 46% of the Audi year-to-date sales gain.
  • Sales mix for Audi S performance variants finished the month at 16.1% for the S4 sedan; 39.7% for the S5/ RS 5; 4.6% for the S6; 26.1% for the S7 and RS 7; 10.2% for the S8; 27% for the TTS / TT RS and TTS Roadster, and 8.6% for the SQ5 crossover.
  • Sales of Audi A6 increased 43.3% compared to December 2012; YTD sales grew 18.1% compared to previous period.
  • Sales of the Audi Q5 increased 32.2% compared to December 2012; YTD sales grew 40.8% compared to previous period.
  • Sales of the Audi Q7 increased 52.6% compared to December 2012; YTD sales grew 45.1% compared to previous period.
  • Audi R8 sales up 37.3% compared to December 2012.
  • Sales mix for Audi A6 TDI finished the month at 12.5%, for the Audi A7 TDI at 11%, for the A8 TDI to 12.8%, the Audi Q5 TDI at 16%, and for the Audi Q7 TDI at 28.7%.
  • Audi Certified pre-owned sales increased 21.1% to 4,022 vehicles in December; YTD increased 10.2% to 40,190 vehicles sold.
  • The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.



============================================================================
AUDI US SNAPSHOT            --MTD--                       --YTD--
============================================================================
                  Dec '13   Dec '12   Yr/Yr %   Dec '13    Dec '12  Yr/Yr %
   Model Line     Actual    Actual    change  YTD Actual YTD Actual  change
============================================================================
A3                       0       397   -100.0%       857      7,205   -88.1%
============================================================================
A4                   3,543     3,369      5.2%    36,744     34,163     7.6%
============================================================================
A5                   1,384     1,572    -12.0%    18,664     17,270     8.1%
============================================================================
A6                   2,686     1,875     43.3%    22,428     18,998    18.1%
============================================================================
A7                     944       926      1.9%     8,483      8,598    -1.3%
============================================================================
A8                     718       900    -20.2%     6,300      6,002     5.0%
============================================================================
Allroad/Avant          436       437     -0.2%     5,386      4,367    23.3%
============================================================================
Audi Q5              4,794     3,626     32.2%    40,355     28,671    40.8%
============================================================================
Audi Q7              2,279     1,493     52.6%    15,978     11,008    45.1%
============================================================================
R8                      70        51     37.3%       813        802     1.4%
============================================================================
TT                     159       195    -18.5%     2,053      2,226    -7.8%
============================================================================
Total Audi Sales    17,013    14,841     14.6%   158,061    139,310    13.5%
============================================================================
Total CPO Sales      4,022     3,321    21.1 %    40,190     36,469   10.2 %
============================================================================


NOTES:
- 2012 A4 includes Audi A4 Avant, A4 sedan and S4 sedan, but does not include Audi allroad.
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet.
- 2012 A6 includes Audi A6 sedan and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe'; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Zerto has announced the general availability of Zerto Virtual Replication 4.0 (ZVR 4.0). The company’s enterprise-class business continuity/disaster recovery (BC/DR) software is the first to protect, replicate, and migrate data between VMware vSphere and Microsoft Hyper-V hypervisors, as well as across private, hybrid and public cloud environments including Amazon Web Services (AWS). ZVR 4.0 also allows channel partners and cloud service providers to expand their offerings to grow revenues by pr...
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening tod...
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...