SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Nissan Challenges Social Media Fans With High-Octane Online Adventure

"Open the Briefcase" contest designed to thrill participants, promote all-new 2014 Nissan Rogue

NASHVILLE, Tenn., Jan. 3, 2014 /PRNewswire/ -- What would you do if your everyday ride home suddenly turned into a full-throttle car chase? To keep fans on the edges of their seats and to introduce the all-new 2014 Rogue, Nissan is inviting fans to "Open the Briefcase" and participate in an exciting online adventure. All entrants will have a chance to win one of three brand-new Rogue vehicles as grand prizes.

(Photo: http://photos.prnewswire.com/prnh/20140103/CL39960)

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANBADGELOGO)

A thrilling video sequence takes viewers on an unexpected detour: A young man waiting for a hired car is caught up in an epic car chase involving a 2014 Nissan Rogue and a mysterious silver briefcase. By visiting OpenTheBriefcase.com, would-be secret agents can attempt to crack the code to unlock the briefcase and reveal its contents. Participants may enter the contest once per day and will be awarded additional entries by sharing information about the contest on Facebook and Twitter or via email. The contest begins today, January 3, 2014, and concludes at 11:59 p.m. on February 13, 2014. Full contest rules are available at here.

"Who doesn't want a little adventure and intrigue every now and then?" said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America. "We thought this would be a fun way to get our fans excited and show off the all-new Nissan Rogue at the same time."

The 2014 Nissan Rogue is on sale now at Nissan dealers nationwide, with a starting M.S.R.P.* of $22,490 USD. The second best-selling vehicle in Nissan's U.S. lineup, Rogue is offered in S, SV and SL models. Fuel economy is rated at a best-in-class** 33 mpg highway for front-wheel drive models – representing an 18 percent improvement in highway fuel economy versus the 2013 model. Available Rogue technology features include NissanConnect with Navigation and NissanConnect Apps; Around View® Monitor with Moving Object Detection; Blind Spot Warning; Lane Departure Warning; and Forward Collision Warning.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.NissanUSA.com and http://www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

*MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and handling $860.
**AutoPacific Segmentation.  2014 Rogue v. '13 and '14 competitors, Midsize Compact Class.

SOURCE Nissan North America

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