SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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YuppTV Launches Star Plus and Life OK Channels in USA

In its endeavor to provide TV viewers in the United States with their favorite Indian TV soaps and serials, YuppTV today announced its first big news of year 2014 for all South Asian expat communities in USA with launch of premium Hindi Entertainment channels “Star Plus” and “Life OK”.

Now, people in America will not be deprived of their favorite soaps and serials. The two premium Hindi channels are only available to the US customers as part of a paid package. With this move, YuppTV has now become a giant OTT player, delivering more than 170 Indian television channels worldwide in 11 languages like Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya and Assamese to its viewers.

“Demand for Indian television has always been high in the United States. With many NRIs and Indian TV lovers in America, we have always seen huge demand of Hindi TV Channels. We are confident that TV viewers in the US will be happy to watch channels like Star Plus and Life OK in the comfort of their homes on multiple devices like Smart TVs, STBs, Tablets, Smart Phones and PCs,” said Mr. Uday Reddy, CEO of YuppTV.

Along with Live channels, YuppTV also provides its viewers with the option of watching pre-recorded programs as VODs during their free time. Viewers can watch the last 10 days of programs anytime, anywhere, at their own convenience. YuppTV is available through multiple Internet enabled devices like Gaming Consoles (PlayStation3/PlayStation4), PCs (Mac/Windows), Samsung/LG/SONY/Panasonic Smart TVs and Smart Blu-ray players, Google TV, Boxee, Netgear, Western Digital, YuppTV Dongle, iPhone, iPad, Android Smart Phones and Tablets, Blackberry, Nokia, Windows7 Phones/tablets and many more. The owner does not have to invest in more than one YuppTV connection.

Apart from 170+ Indian TV Channels, YuppTV also has an enviable collection of 780 + HD Bollywood and regional movies.

About YuppTV:

YuppTV is a global leader in providing converged OTT (over the top) live TV and Video on demand Solutions. It is a six year old company with its Indian headquarters at Hyderabad, India, global headquarters at Atlanta, Georgia and having branch offices in the USA.

The company through its platform, YuppTV, is the leading OTT player delivering more than 170 Indian TV Channels, 4500 videos (daily), 780 +Movies, Live Events and a lot more, to the six screens for Video content consumption i.e. Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets. The service currently has one of the industry’s highest content usages per subscriber.

YuppTV has enabled people to watch Indian TV channels on PlayStation3 & PlayStation4. This has created a platform for Indians across the world to access their favorite Indian content with utmost ease.

The mission of the company is to make it simple and instant for Broadcasters to deliver live TV and VOD anytime and anywhere in the world to any internet enabled device.

To know more, please visit www.YuppTV.com.

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