Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

News Feed Item

Shopper Frenzy to Finish Off the Holiday Season, According to Euclid's December U.S. Retail Benchmarks

SAN FRANCISCO, CA -- (Marketwired) -- 01/03/14 -- Euclid, the leader of in-store retail analytics, measured data on nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming to the mall and consumer confidence rebounded to a five month high. Average visit durations remained shorter than last year for yet another month, but engagement appeared to turn the corner from recent lows as shoppers were determined to complete holiday purchases in the shortened shopping window.

Euclid Traffic Index
INCREASED 9% YEAR-OVER-YEAR
Traffic in December increased 4.0% compared to the previous month and 8.6% compared to the same month last year. Shopping visits continued to grow in December despite headwinds from weather in certain parts of the country, driven by a heavily promotional season. Despite a sluggish start to the month, shoppers left a lot of holiday shopping for the week before Christmas, and traffic picked up significantly. Traffic remained robust after holiday, as shoppers looked to take advantage of even more attractive inventory-driven discounts.

Window Conversion
INCREASED 140 BASIS POINTS TO 8.9%
Window conversion in December, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.9% from 7.5% last year and 8.8% in November 2013. Value-conscious shoppers were deliberate with their trips to brick-and-mortar locations and continued aggressive promotions from retailers successfully won them over. As a result, window conversion reached another high for the year.

Bounce Rate
INCREASED 40 BASIS POINTS YEAR-OVER-YEAR
The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.3% in December 2013, up from 9.9% in December 2012, but an improvement from the year's high of 11.7% last month. Shoppers began to show signs of increased interest in browsing through merchandise with the plethora of store-wide deals at brick-and-mortar retailers, especially during the days after Christmas.

Visit Duration
DOWN 130 BASIS POINTS YEAR-OVER-YEAR
Shopping session duration, defined as the mean time from store entry to store exit, was 22.2 minutes in December, a decline from 22.5 minutes last year, but the longest average duration measured since August. Depressed average shopping durations were seen during the first half of the month, but this trend reversed itself as shoppers crammed a significant portion of their holiday shopping into the week before Christmas and became much more intent upon reaching a purchase.

Active Repeat Customers
DECREASED 50 BASIS POINTS FROM LAST YEAR
In December, active repeat customers, defined as individuals returning to a store location more than once in 30 days, totaled 12.4% of total visits measured, up 50 basis points from the previous month, but slightly less than the 12.9% seen last December. Consumers were forced to make more trips to the store this month to accomplish their shopping in a shortened holiday period, resulting in the highest active repeat ratio since June 2013.

Best and Worst Days of Month
The best day of the month was Super Saturday, with the month's highest traffic and exceptional average duration as shoppers were very engaged in-store and intent on finishing holiday shopping. The worst day of the month was Monday the 2nd, which suffered from the lull following Black Friday. The day saw low window conversion and very high bounce rates as shoppers were waiting for new deals to materialize closer to Christmas.

2013 Holiday Season Recap
We are maintaining our expectation that final holiday sales will increase compared to last year. Overall traffic was more robust than expected, rising year-over-year despite the shortened holiday period as attractive in-store deals drew shoppers out of their homes. However, traffic was very volatile week to week, driven by inconsistent weather and periods of particularly heavy promotions. Window conversion increased compared to last year as each trip to the mall became more focused. As expected, bounce rates continued to rise and overall visit durations shrank as shoppers were pressed for time and had less interest in extensive browsing. A decline in active repeat customers compared to last year was also seen as a result of the fewer trips to store locations. We believe that in the face of challenges including unfavorable weather and a shortened shopping season, the retailers that fared the best this holiday were the ones that invested in their omni-channel capabilities to win the competition for consumers' attention.

About Euclid
Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of December 2013, Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.

If you have any questions about these data, or if you would like to receive Euclid's U.S. Retail Benchmarks, please email [email protected].

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...