SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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Toyota Division No. 1 Retail Brand In 2013

Camry ends 2013 as best-selling car in America for 12th year in a row; TMS hybrids set all-time sales record in 2013

TORRANCE, Calif., Jan. 3, 2014 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2013 sales results of 190,843 units, an increase of 2.2 percent over December 2012 on a daily selling rate (DSR) basis.  On a raw-volume basis, unadjusted for 25 selling days in December 2013 versus 26 selling days in December 2012, TMS sales decreased 1.7 percent from year-ago month.

Toyota division posted December 2013 sales of 156,086 units, down 0.7 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales decreased 4.6 percent over December 2012.   

With the same number of selling days in 2013 and 2012, TMS reported annual sales of 2,236,042 vehicles, up 7.4 percent versus last year on both a DSR and raw-volume basis.

"The auto industry was a consistent bright spot in the economic recovery throughout 2013," said Bill Fay, Toyota division group vice president and general manager.  "We expect the economy will continue to gain strength in 2014, with car sales rising to pre-recession levels."

Lexus reported December sales of 34,757 units, an 18.1 percent increase on a DSR basis and a 13.6 percent increase on a raw volume basis, both year-over-year.

"Lexus had its best sales month in seven years and the luxury segment outperformed the overall auto industry in December," said Jeff Bracken, Lexus group vice president and general manager.  "We expect the luxury market will continue to expand in 2014." 

Other Highlights:

  • Camry is best-selling car in America in 2013
  • Avalon up more than 20 percent in December; posts triple digit gains annually
  • All-new Corolla records monthly sales of more than 22,500 units; up about 4 percent for the year
  • TMS hybrids retain about 60 percent of the market and set all-time sales record in 2013
  • Prius family posts sales of 15,720 units in December
  • Toyota division trucks record best December since 2007; up nearly 11 percent year-over-year
  • All-new RAV4 up 46 percent with best-ever December; up 27 percent annually
  • Highlander posts monthly sales of more than 12,300 units
  • Toyota division pickups up 12 percent for the year
  • Tacoma up almost 13 percent annually
  • All-new Tundra up more than 7 percent in December; up nearly 11 percent year-over-year
  • All-new Lexus IS posts triple-digit gains in December; up 26.4 for the year
  • Lexus ES is volume car leader with monthly sales of 8,213 units; up almost 30 percent annually
  • Lexus RX posts sales of more than 13,000 units in December; up 9 percent over 2012
  • Lexus GX up 30 percent for the month; up 10 percent for the year

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com 

TOYOTA  U.S. SALES SUMMARY

December, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 

TOTAL TOYOTA

190,843

194,143

2.2

-1.7

2,236,042

2,082,504

7.4

7.4

TOTAL TOYOTA DIV.

156,086

163,536

-0.7

-4.6

1,962,195

1,838,338

6.7

6.7

TOTAL LEXUS

34,757

30,607

18.1

13.6

273,847

244,166

12.2

12.2










YARIS

601

1,999

-68.7

-69.9

21,342

30,590

-30.2

-30.2

COROLLA

22,562

24,679

-4.9

-8.6

302,180

290,947

3.9

3.9

PRIUS

15,720

20,040

-18.4

-21.6

234,228

236,659

-1.0

-1.0

CAMRY

29,964

31,407

-0.8

-4.6

408,484

404,886

0.9

0.9

AVALON

6,212

5,171

24.9

20.1

70,990

29,556

140.2

140.2

SCION FR-S

1,029

1,495

-28.4

-31.2

18,327

11,417

60.5

60.5

SCION iQ

201

576

-63.7

-65.1

4,046

8,879

-54.4

-54.4

SCION xD

662

677

1.7

-2.2

9,005

10,756

-16.3

-16.3

SCION xB

1,288

1,391

-3.7

-7.4

17,849

19,787

-9.8

-9.8

SCION tC

1,143

1,383

-14.0

-17.4

19,094

22,666

-15.8

-15.8

TOTAL SCION

4,323

5,522

-18.6

-21.7

68,321

73,505

-7.1

-7.1

TOTAL TOYOTA DIV. CAR

79,382

88,818

-7.0

-10.6

1,105,545

1,066,143

3.7

3.7










CT

1,787

1,598

16.3

11.8

15,071

17,673

-14.7

-14.7

HS

0

2

-100.0

-100.0

5

649

-99.2

-99.2

IS

5,414

2,497

125.5

116.8

35,017

27,708

26.4

26.4

ES

8,213

7,987

6.9

2.8

72,581

56,158

29.2

29.2

GS

2,604

2,796

-3.1

-6.9

19,742

22,160

-10.9

-10.9

LS

1,064

1,286

-14.0

-17.3

10,727

8,345

28.5

28.5

SC

0

0

N/A

N/A

0

2

-100.0

-100.0

LFA

1

6

-82.7

-83.3

23

46

-50.0

-50.0

TOTAL LEXUS CAR

19,083

16,172

22.7

18.0

153,166

132,741

15.4

15.4

TOTAL TOYOTA CAR

98,465

104,990

-2.5

-6.2

1,258,711

1,198,884

5.0

5.0










RAV4

20,970

14,351

52.0

46.1

218,249

171,877

27.0

27.0

FJ CRUISER

1,305

1,511

-10.2

-13.6

13,131

13,656

-3.8

-3.8

VENZA

2,148

4,423

-49.5

-51.4

35,846

43,095

-16.8

-16.8

HIGHLANDER

12,344

12,191

5.3

1.3

127,572

121,055

5.4

5.4

4RUNNER

5,100

5,224

1.5

-2.4

51,625

48,755

5.9

5.9

SIENNA

9,380

10,885

-10.4

-13.8

121,117

114,725

5.6

5.6

SEQUOIA

1,382

1,533

-6.2

-9.8

13,811

13,151

5.0

5.0

LAND CRUISER

326

316

7.3

3.2

3,082

2,895

6.5

6.5

TOTAL TOYOTA DIV. SUV

43,575

39,549

14.6

10.2

463,316

414,484

11.8

11.8










TACOMA

12,761

14,030

-5.4

-9.0

159,485

141,365

12.8

12.8

TUNDRA

10,988

10,254

11.4

7.2

112,732

101,621

10.9

10.9

TOTAL TOYOTA DIV. PICKUP

23,749

24,284

1.7

-2.2

272,217

242,986

12.0

12.0

TOTAL TOYOTA DIV. TRUCK

76,704

74,718

6.8

2.7

856,650

772,195

10.9

10.9










RX

13,169

12,534

9.3

5.1

103,920

95,381

9.0

9.0

GX

1,830

1,407

35.3

30.1

12,136

11,039

9.9

9.9

LX

675

494

42.1

36.6

4,625

5,005

-7.6

-7.6

TOTAL LEXUS TRUCK

15,674

14,435

12.9

8.6

120,681

111,425

8.3

8.3

TOTAL TOYOTA TRUCK

92,378

89,153

7.8

3.6

977,331

883,620

10.6

10.6










SELLING DAYS

25

26



307

307



DSR = DAILY SELLING RATE






TOYOTA  U.S. SALES SUMMARY

December, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES

















COROLLA

22,510

24,640

-5.0

-8.6

293,177

279,046

5.1

5.1

CAMRY

29,946

31,395

-0.8

-4.6

408,261

404,701

0.9

0.9

AVALON

6,212

5,171

24.9

20.1

70,990

29,556

140.2

140.2

RAV4

15,689

13,070

24.8

20.0

147,319

147,445

-0.1

-0.1

VENZA

2,148

4,423

-49.5

-51.4

35,846

43,095

-16.8

-16.8

HIGHLANDER

12,044

11,577

8.2

4.0

122,144

114,736

6.5

6.5

SIENNA

9,380

10,885

-10.4

-13.8

121,117

114,725

5.6

5.6

SEQUOIA

1,382

1,533

-6.2

-9.8

13,811

13,151

5.0

5.0

TACOMA

12,761

14,030

-5.4

-9.0

159,485

141,365

12.8

12.8

TUNDRA

10,988

10,254

11.4

7.2

112,732

101,621

10.9

10.9










RX

8,315

10,102

-14.4

-17.7

80,728

75,780

6.5

6.5










TOTAL

131,375

137,080

-0.3

-4.2

1,565,610

1,465,221

6.9

6.9

N.A. VEHICLES % OF TOTAL

68.8%

70.6%



70.0%

70.4%












TOYOTA DIV. IMPORT CAR

20,714

27,612

-22.0

-25.0

333,117

352,840

-5.6

-5.6

LEXUS IMPORT CAR

19,083

16,172

22.7

18.0

153,166

132,741

15.4

15.4

TOYOTA DIV NA BUILT CARS

58,668

61,206

-0.3

-4.1

772,428

713,303

8.3

8.3

TOTAL TOYOTA CARS

98,465

104,990

-2.5

-6.2

1,258,711

1,198,884

5.0

5.0










TOYOTA DIV. IMPORT TRUCK

12,312

8,946

43.1

37.6

144,196

96,057

50.1

50.1

LEXUS IMPORT TRUCK

7,359

4,333

76.6

69.8

39,953

35,645

12.1

12.1

TOYOTA DIV NA BUILT TRUCK

64,392

65,772

1.8

-2.1

712,454

676,138

5.4

5.4

LEXUS NA BUILT TRUCK

8,315

10,102

-14.4

-17.7

80,728

75,780

6.5

6.5

TOTAL TOYOTA TRUCK

92,378

89,153

7.8

3.6

977,331

883,620

10.6

10.6










SELLING DAYS

25

26



307

307



DSR = DAILY SELLING RATE

















--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2013

2012

DSR %


2013

2012

DSR %


Toyota Prius Sedan

9,881

12,536

-18.0%


145,172

147,507

-1.6%


Toyota Prius V (only)

2,110

2,992

-26.7%


34,989

40,669

-14.0%


Toyota Prius C (only)

2,810

3,151

-7.3%


41,979

35,733

17.5%


Toyota Prius Phv (only)

919

1,361

-29.8%


12,088

12,750

-5.2%


 

(Logo: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.

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