|By Business Wire||
|January 3, 2014 06:16 PM EST||
|WHAT:||When attendees ‘check-in’ at the Consumer Electronics Show (CES) using Foursquare, they’ll gain access to exclusive content, including a list of must-see products, important topics and noteworthy technologies both on and off the beaten path of the showroom floor, as determined by seasoned experts in the media and advertising industry.|
|Available for the first time and using these lists as a guide to navigate CES, users will discover an experience similar to the up-close and personal tours experts host in smaller settings. As an added feature, when users check in at the highlighted stops along the way, they’ll access content delivered by media, advertising and technology thought leaders, addressing what’s important and why these innovations are significant.|
To experience Check-In: CES, anyone attending CES can follow these easy steps:
|1. Access an app store on a smartphone or tablet|
|2. Download Foursquare|
|3. Check-in at CES 2014 in Las Vegas|
|4. Use the guide and discover CES from the eyes of experts and visionaries|
∙ Irwin Gotlieb, Global Chairman, GroupM
∙ Michael Kassan, Chairman and CEO, MediaLink
∙ James Cooper, Editorial Director, Adweek
∙ Michael Dowd, Chief Technologist, GroupM
∙ Sam Thielman, Staff Writer, Adweek
|WHEN:||January 7-10, 2014|
|Consumer Electronics Show 2014 // Las Vegas Convention Center|
In a setting where the future is unveiled to an audience of 150,000 attendees, taking it all in and filtering not only what matters, but why these innovations matter, can be a challenge. These subjects are often explored in up-close and personal tours with experts on the showroom floor, but in the spirit of innovation and made possible with advancements in technology, access to these discussions and expert perspective is now available to every attendee, using the Foursquare app. Additionally, the North and Central Halls at CES are sure to deliver powerful experiences and unveilings. Check-In: CES explores these halls, but also takes you to the halls, zones, and a few stops in Las Vegas itself, that are less traveled but are sure to deliver innovations and experiences that have the potential to transform how we live, receive information, communicate and interact, while enhancing the overall CES experience.
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