SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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New Product From Sphero: Ball Company Now Has the Complete Package

BOULDER, CO--(Marketwired - January 05, 2014) - Orbotix today announced a new addition to the Sphero family of connected toys. Staying true to their app-controlled, robot-powered roots, Sphero 2B is a new toy that's fun, educational, and engaging for the whole family.

"We believe in play," says CEO Paul Berberian. "That's why Sphero products offer many ways to play. Not just with different apps, but also by inspiring imagination through robots that are completely programmable." Sphero 2B is also made for open play and is designed to inspire future inventors like its young co-founders.

"2B looks and drives like it's something from the future," says cofounder Ian Bernstein. It's true, 2B is unlike any other toy. It takes on a new form factor, comes with interchangeable parts, and will launch with smart accessories for advanced gameplay. Powered with AI Superdrive capabilities, 2B is unreasonably fast and maneuverable. With only two points of contact, 2B can turn on a dime, launch off steep inclines, and tumble unlike anything you've seen.

"Sphero has been 'round for a couple years now and we wanted to take the fun experience of driving Sphero, redesign it, flip it around, speed it up, and give fans something completely new," says cofounder Adam Wilson.

Features:

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Gameplay                              Unique Driving and Multiplayer Games
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Body Styles                           Black or White                      
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Shell                                 Durable Polycarbonate Body          
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Interchangeable Parts                 Wheels, Tires, and Hubcaps          
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Speed                                 Up to 14 ft/s                       
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Connectivity                          Bluetooth LE (30m)                  
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Compatibility & Programmability       iOS & Android with SDKs available   
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Charging                              USB Cable                           
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How to Get 2B
2B will be available worldwide for under $100 (US) starting in Fall 2014. 2B accessories and customizable parts will be announced at a later date. Starting today, fans can reserve their place in line to be the first to own the newest Sphero robot at GoSphero.com/2B

Where you can meet Orbotix at CES 2014:
You can find Orbotix at CES in the South Hall 2, booth #25505. Orbotix will also exhibit at CES Unveiled on Sunday, January 5th, and ShowStoppers on Tuesday, January 7th.

About Orbotix
We create connected toys, fusing emerging technology with the latest innovations in robotics to offer a new kind of open play experience. Founded by Ian Bernstein and Adam Wilson, passionate robotics and software engineers, we create fun robots that bring innovative mobile and augmented reality games to your smartphone. Based in Boulder, Colorado, the Orbotix team takes fun very seriously.

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