SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Merkle | 5th Finger Cited as a Strong Performer in Mobile Commerce Solution Providers by Independent Research Firm

Merkle | 5th Finger (www.5thfinger.com), a mobile technology division of Merkle, the leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has been recognized by Forrester Research as a strong performer in “The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013” (December 2013). The vendors evaluated in the Forrester Wave represent the leading edge of mobile commerce innovation and technology.

Merkle | 5th Finger was one of the 10 most significant providers of mobile commerce solutions that the independent research firm evaluated. Each provider was examined across 75 criteria that were grouped into three areas: current offering, strategy, and market presence.

In the report, Merkle | 5th Finger received their highest scores in the Mobile Web, Solution Architecture and Mobile Marketing Tools categories. According to the Forrester report, “Merkle | 5th Finger’s responsive solution gives eBusiness leaders who want to adopt responsive design an approach for doing so without the expense and risk of rebuilding the existing desktop web environment.” The report also states, “Merkle | 5th Finger has demonstrated the ability to close enterprise-level retail accounts through 2013, while parent firm Merkle brings financial security as well as mobile marketing and CRM expertise to the table.”

“We are thrilled to have been cited as a strong performer among mobile commerce solution providers. We believe this type of recognition continues to reflect the strength of the ResponsiveJS Technology and our overall market leadership position in enterprise responsive design,” said Patrick Collins, President, 5th Finger and SVP, Customer Experience Group, Merkle.

Merkle | 5th Finger leads the market in Responsive Design and mobile expertise with its responsive design mobile web platform, ResponsiveJS. Its high-speed, easy-to-implement JavaScript framework transforms desktop websites into a Responsive Design website, optimized across screen sizes for mobile and tablet. Merkle’s industry expertise across insurance, wealth management, banking, life sciences, travel, media and entertainment as well as CPG, and B2B high technology enables Merkle | 5th Finger’s ResponsiveJS to address customer experience strategies beyond the retail industry.

About Merkle | 5th Finger

As a proud member of the Merkle family, Merkle | 5th Finger offers cutting-edge mobile technology solutions and world-class professional services for enterprise companies. The award-winning team of engineers, producers and creatives is based out of San Francisco, CA and serves a wide array of industries. Merkle | 5th Finger develops solutions for companies in the retail, finance, insurance, pharmaceutical and hospitality industries among others. For more information on ResponsiveJS Technology, visit www.5thfinger.com.

About Merkle

Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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