SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski, Cynthia Dunlop

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HARMAN Partners with AdsWizz to Deliver Targeted Advertising via Aha Radio

HARMAN today announced it will begin delivering targeted audio advertising to its users through a partnership between its Aha Radio and AdsWizz. A leading global technology provider of advertising solutions for the digital radio and audio industries, AdsWizz will be Aha Radio’s primary technology partner in enabling targeted audio advertising in vehicles and mobile phones through the Aha Radio app. This is the first time that the AdsWizz server-side Audio Injector for Streamers (AIS), built to be compatible with most of the market recognized streaming technologies, will be used in the vehicle audio advertising space.

Aha converts a wide range of Internet content, including social media updates and music, into radio stations that drivers can intuitively use and personalize according to their tastes and preferences. Those stations can then be accessed in their cars like AM or FM radio or on their smart phones through the Aha app.

The deal means Aha will be able to monetize its base of over 50 car models by 14 automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota. At the end of 2013, there were more than two million Aha-enabled vehicles on the road. The partnership will change how audio advertising works in the vehicle. Working with AdsWizz, Aha will test short and long-form messaging in a manner that is driver-appropriate and National Highway Traffic Safety Administration (NHTSA) compliant.

“At CES, HARMAN is showcasing a number of new solutions that upgrade, connect, or improve both the infotainment and audio experience for vehicles on the road today,” said David Slump, president, Automotive Services. “We decided to team up with AdsWizz because of its advanced targeting and audio content delivery capabilities. The Aha connected vehicle integrations require a unique set up and AdsWizz meets all our technological requirements beautifully.”

AdsWizz offers the world’s only global audio ad exchange as well as other services that make it possible for ad buyers to precisely target audiences based on listening device, location, registration data and context. For digital audio content providers like Aha, AdsWizz provides unique audience insight and targeting capabilities, as well as ad insertion and management technologies, to ensure that all possible inventory can be monetized optimally.

“It’s thrilling for us to partner with Aha,” said Don Albert, president of North America for AdsWizz. “We know that together we’re pioneering the connected car space, one of the most dynamic areas for today’s connected consumers. Aha can now open up a revenue stream from the amazing content they deliver, while still maintaining the highest quality experience for their users.”

HARMAN at CES 2014

Visit HARMAN during CES 2014 for a demonstration Aha Radio’s targeted in-car ad delivery as well as the company’s full portfolio of infotainment and lifestyle audio systems. The ONE HARMAN experience showcase is located at the Hard Rock Hotel. Follow HARMAN online during CES 2014:

About AdsWizz

AdsWizz is a leading global technology provider of solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.

About Aha by HARMAN

The Aha product portfolio focuses on delivering connected services to new and old vehicles on the road. Aha technologies and services enable HARMAN’s OEM partners and their customers to easily and seamlessly upgrade vehicle features and technology systems, improve connectivity to content in the cloud, and enhance driver safety and enjoyment. The portfolio includes Aha Analytics, Aha Updates, Aha Ad Platform, and Aha Radio, which is available in more than 60 countries and offered in more than 50 models of vehicles including Acura, Chrysler, Ford, Honda, Hyundai, Mazda, Porsche, Scion, Subaru, and Toyota.

About HARMAN

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the twelve months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.

*The number of stations available on Aha will vary based on country of use.

HAR-C

© 2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

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