|By Business Wire||
|January 6, 2014 08:12 AM EST||
DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, today announced that nubia, a premium smartphone brand of ZTE corporation, will be the first smartphone to natively support multi-channel content encoded in DTS-HD®. Featuring DTS’ latest decoder, the nubia Z5S will allow consumers to enjoy streamed and downloaded content with soundtracks encoded in DTS-HD directly on their device, or via a connected home theater system.
“We are excited about our new nubia products featuring DTS-HD surround sound decoding technology,” said Ni Fei, nubia GM. “Having DTS-HD is a game changer! Pairing this new technology with our phones will for the first time allow customers to access and decode multi-channel DTS-HD audio streams from their favorite content services or downloaded files—providing an unbelievably entertaining experience.”
- Decodes the highest quality audio streams available from digital delivery, VOD, OTT and broadcast sources
Next generation decoding technology that enables equipped products to
process more advanced audio, when available, such as:
- Broader bit stream support for low-bit-rate (LBR) streaming media
- Adaptive streaming to overcome bandwidth, storage and network constraints
“Bringing DTS-HD to the mobile market has been a major priority here at DTS and we are pleased that ZTE will be DTS’ first Chinese mobile partner to offer a smartphone featuring our advanced multi-channel surround sound decoder,” said Brian Towne, executive vice president and chief operating officer at DTS. “We designed DTS-HD to bring a more exciting audio experience to connected consumers around the world. We are confident that ZTE’s nubia customers will truly appreciate the added entertainment value that multi-channel audio adds to streamed and downloaded content, whether plugged into a home theater or listening over headphones.”
Officially released in October 2012, nubia is the high-end and unique brand out of group brand of ZTE. Nubia mainly orients to high-end smart phones with social channels and establishes the independent team for independent operation so as to supplement and extend the brand system of existing ZTE cell phones. Based upon domestic market to explore the international market, nubia brand aims at providing more brand selections for consumers. Nubia’s Chinese name is Nubiya（努比亚）which originates from one of the places where ancient civilization originated with profound and rich significance. The logo, designed in symmetrical structure, has established core brand image and built up intense appetency and relaxed and lively young atmosphere with its special character style and plumb decoration. The logo design philosophy of the new brand derives from the originating point of human civilization. The round dot extends to be a circle meaning to discover wisdom, explore with the eye of wisdom and seek infinite possibilities; it further extends to be technological innovation meaning to create high-quality life through ceaseless transformation and upgrade. The red symbol of circle & point constitutes a magnifying glass meaning to explore and discover the world with intense symbol sense. The overall design philosophy could be concentrated to be discovery, creation and infinite!
About DTS, Inc.
DTS, Inc. (Nasdaq:DTSI) is a premier audio solutions provider for high-definition entertainment experiences—anytime, anywhere, on any device. DTS’ audio solutions enable delivery and playback of clear, compelling high-definition audio, which is incorporated by hundreds of licensee customers around the world, into an array of consumer electronic devices. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc. DTS, the Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. All rights reserved.