SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

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Telenav and Red Bend Eliminate Outdated Maps for In-Car Navigation

Telenav, Inc. (NASDAQ:TNAV), the leader in personalized navigation, has partnered with Red Bend Software, the leader in Mobile Software Management (MSM), on a proof of concept to provide over-the-air (OTA) map and point of interest (POIs) updates to Scout for Cars. Automakers soon will be able to offer all the benefits of integrated, on-board personal navigation with up-to-date content and services.

According to the J.D. Power and Associates 2012 U.S. Navigation Usage and Satisfaction Study, consumers are increasingly dissatisfied with their factory-installed navigation systems – due in part to outdated map content. However, on-board maps are hard to keep updated wirelessly because map file sizes are typically in the tens of gigabytes. The common alternative is to buy a CD or DVD for system updates, which is inconvenient and expensive to car owners.

Today, at the 2014 International CES in Las Vegas, Telenav and Red Bend introduced a demonstration of how the maps and POIs in Scout for Cars can be updated wirelessly using the Scout for Phones companion app. With Red Bend’s automotive software management solution, Scout can download map updates over wireless or Wi-Fi networks. When the smartphone connects to Scout for Cars, it will automatically upload the updates to the in-dash system to provide drivers with the latest maps and content.

“Using Scout to keep on-board maps updated gives car buyers confidence in their factory-installed navigation system throughout the car’s lifetime,” said Harris Warren, Automotive Product Manager at Telenav. “Leveraging Red Bend, Scout for Cars can now eliminate a major consumer pain point and help them get where they’re going faster, cheaper, and with less hassle.”

According to Sharon Peleg, Red Bend Software Founder and CTO, “Working with Telenav to bring OTA updating to the world of in-dash navigation is another example of how Red Bend keeps innovating and can manage the entire connected car, to make people’s lives continuously better.”

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets—the mobile and connected devices their consumers depend on. www.redbend.com

About Telenav

Telenav's mission is to help make people's lives less stressful, more productive, and more fun when they are on the go. Our personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive.

We aim to be everywhere people need us. Our partners are wireless carriers, automobile manufacturers, app developers, advertisers and advertising agencies. Our carrier and automotive partners include AT&T, Bell Mobility, Boost Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sprint, Telcel, T-Mobile U.S., U.S. Cellular, and Vivo Brazil. You can also find us in mobile app stores and on the web at www.telenav.com and www.scout.me.

Follow us on Twitter, on Facebook and on Google+.

Copyright 2014 Telenav, Inc. All Rights Reserved.

“Telenav,” “Scout,” the Telenav and Scout logos, ”telenav.com” and “scout.me” are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.

TNAV-C

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