SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Entertainment Industry Execs Join Innovative Giga Entertainment Media

Giga Entertainment Media (GEM), a technology development company that provides, through its Giganettv brand interactive viewing/communications enhancement features, such as existing live programming, VOD and movie lineups, to worldwide cable, satellite and other content providers, today announced the addition of key industry executives to its management team.

Douglas Miller joins the company as White Label Licensing/Content Acquisition Administrator, where he will be responsible for “white labeling” or licensing the unique platform technology as a tool to global cable, satellite distributors and other content providers as “GIGANETTV – The WHITE LABEL BRAND FOR B2B.”

Miller has 30 years of practical Fortune 100 global media expertise, leading marketing, distribution, sales and market development organizations, developing incremental revenue streams, enhancing organizational performance, brand recognition and improving ROI across new and traditional media.

Miller is currently a Global Distribution Advisor at Tornante/Vuguru, an independent studio, founded by Michael Eisner, which will produce and distribute original content for the Internet and emerging digital platforms. Formerly, he was Executive Vice President/Managing Director at Walt Disney International. Earlier, he was Senior Vice President/General Manager at Buena Vista International Television, London and Vice President Distribution at Disney ABC Cable Networks, and a Director at HBO.

According to Miller, "Cable TV is an over-priced relic of another entertainment age. Overall, more pay TV subscribers have dropped their service in the past year than signed up. There are well over 5,000 of these providers worldwide that are losing market share and require an affordable solution to their challenges.

“The addition of the GIGANETTV Brand and technology to these platforms immediately provides operators with a much needed value added, multi-platform presence and unique subscriber proposition. This enhances the digital experience for their existing subscribers and adds an incremental revenue stream, allowing them to regain lost market share. GEM anticipates deriving substantial revenue from licensing transactions."

Steven Pulisic joins the company from CableVision Systems Corporation, as Senior Vice President of Marketing, responsible for supervising B2B sales and customer service to the worldwide cable industry. Pulisic spent over 14 years at Cablevision, the eighth-largest cable provider in the United States, where he headed Inbound and Outbound sales functions. In that capacity he had responsibility for recruiting and training sales representatives, developing and cross-selling multiple products and customer service.

Pulisic said, "The new digital delivery models will eventually make cable TV irrelevant if no action is taken. I believe Giganettv technology is that breakthrough technology to be a game-changer for cable TV. Giganettv represents a fundamental change in the mobile entertainment paradigm and is a quantum leap in digital multi-tasking. Going forward, it will be the technology that will help cable TV survive the online video onslaught."

A.J. Castiglia and Alex Castiglia are 21 year old, twin brothers, who have designed and created the demo for GIGANET TV’s breakthrough technology which permits the user to open and watch up to 30 windows, simultaneously. The brothers have also designed and created a few Apps, which are currently available in the App Store.

A.J. and Alex know first-hand that most people between the ages of 15 - 40 are already multi-tasking on multiple devices.

According to A.J., “My friends are thrilled that in the very near future they will be able to multi-task on one single device. Right now, people are either at home or in their dorm rooms with their laptops, watching TV and sending texts from their phones. The thought of being able to watch multiple sporting events and TV shows, have a video chat with some buddies, being able to access all social media sites, and be on your e-mail - all on one screen - is a dream come true for all of us multi-taskers.”

Alex is in accord with his brother. He added, “Plainly and simply, GEM's technology is the future. The convenience that GEM provides is so alluring that it will become a must-have for the entire world.”

About Giga Entertainment Media

Giga Entertainment Media (GEM) is a media technology development company that provides unique interactive viewing and communications enhancement features, such as existing live programming, VOD and movie lineups, to worldwide cable, satellite, Telco, and other content providers and their subscribers.

With its GIGANETTV Brand consumer-friendly entertainment service, GEM allows the transmission and receipt of multiple (30) simultaneous content streams, enabling the user to control the viewing and communications interfaces in real time by adjusting the size and location of viewing windows. On a single site, consumers can access live cable channel lineups, movies, social networks, web search, email, text, blog, join single or multiple live personal or group chats, conference, Skype, play video games and record -- all in HD on simultaneous multiple PIP (picture-in-picture) expandable, shrinkable and movable floating screens. Users are also offered buy-now options with an advanced programming guide, scrolling, newsfeeds and alerts.

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