SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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LG Jumps Into Fitness Tech At CES With Lifeband Touch And Heart Rate Earphones

LG's Lifeband and Heart Rate Earphones First Products in Company's Wearable Ecosystem

LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- LG Electronics (LG) today took the wraps off LG Lifeband Touch and LG Heart Rate Earphones, two wearable products that mark the company's first foray into fitness tech. Unveiled at the 2014 International Consumer Electronics Show (CES) in Las Vegas, both products incorporate comfortable designs and compatibility with other devices so that monitoring one's health requires no additional effort beyond strapping on a watch and inserting a pair of headphone earbuds.

(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

Lifeband Touch is a smart activity tracker that incorporates a bold yet comfortable design and is compatible with heart rate monitors (HRM) as well as smartphones. Meanwhile, the innovative Heart Rate Earphones' unique dual-function design offers a convenient way for users to measure their heart rate while exercising.  Both devices are designed to help users take greater control over their health. Lifeband Touch and Heart Rate Earphones can wirelessly link up to each other, creating a seamless wearable ecosystem. Connected to smartphones (Android and iOS supported), the devices can transmit data to the intuitive, easy-to-use LG Fitness app, or to a number of other third party apps such as MyFitnessPal, Runkeeper or MapMyFitness.

Lifeband Touch was designed to be asymmetric and flexible, providing greater comfort and style than other wearable fitness wristbands. Featuring a touch OLED panel to display time, biometrics, incoming calls and music controls, the built-in 3-axis accelerometer and altimeter allows the device to accurately measure key performance indicators such as distance, speed, number of steps, calories consumed and projected pace. All this information is visible with a swipe of a finger on the OLED display. Engineered to be lightweight and simple to use, it incorporates a unique motion-sensing algorithm that automatically turns on the display when the wearer rotates his or her wrist. Lifeband Touch also offers wireless connectivity via Bluetooth to transmit data to a smartphone or receive data from third party devices such the Heart Rate Earphones.

LG's Heart Rate Earphones feature PerformTek® sensor technology which measures blood flow signals from the auricle, the external part of the ear to capture accurate biometric data such as heart rate and maximal oxygen consumption (VO2 max). As a continuous heart rate monitoring device, PerformTek® has proven accurate during rigorous physical activity. LG employs a flexible ear piece design to make its Heart Rate Earphones more comfortable to use than other similar monitoring devices. A clip-on medallion connected to the earphones provides Bluetooth connectivity, enabling the unit to send data to a smartphone or the Lifeband Touch for a truly seamless experience.

"We wanted to introduce wearable fitness products that met the expectations of today's tech savvy consumers and brought something new to the table, which in our case meant exceptional design, comfort and functionality," said Jim Clayton, executive vice president of LG's New Business Division in the Home Entertainment Company. "The uniqueness of our wearable devices is that they weren't just designed for exercise but also for day-to-day use in the office or around the home. With Lifeband Touch, you can get call and text notifications sent from your smartphone while the Heart Rate Earphones are perfectly happy playing back music all day even when you're not exercising. These are much more than just fitness devices."

Lifeband Touch and Heart Rate Earphones will be available starting in the United States in the first half of 2014, to be followed by rollouts in other markets. Visitors to LG's booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) from January 7 through January 10 will be able to see and experience LG's newest wearable devices for themselves.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include OLED TV, Ultra HD TV, CINEMA 3D Smart TV, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio video systems, mouse scanners and external storage devices. LG's commercial products include digital signage, video conferencing systems and IP security cameras.

SOURCE LG Electronics USA, Inc.

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