|By Business Wire||
|January 6, 2014 12:34 PM EST||
Massive Interactive Inc. (OTCQB:HUGE), a leader in platform software and design for multiscreen entertainment, today announced the launch of Massivision™ Managed Video Platform (MVP), a new hosted multiscreen video delivery platform for ‘TV Everywhere’. MVP builds upon the current video content management and multi-screen user interface (UI) components of the Massivision™ technology suite already successfully deployed with leading Tier 1 video service providers such as BT Vision, Deutsche Telekom, Channel 5, Telstra and SKY NZ.
MVP provides a fully scalable end-to-end solution for content owners as well as all the necessary pre-integrated third party services required for operating an on demand video service, including encoding, cloud storage and Content Delivery Network (CDN) to digital rights management and billing, by effectively offering pre-integration services with partners such as Amazon, Widevine and eWay. MVP utilizes industry standards CableLabs, TV Anytime and VAST.
One of the key features of MVP is the successful Massivision™ MDK (Multi-device Development Kit), which delivers the “write once, deploy everywhere” promise for fast and cost-effective reach to multiple consumer devices, including all major smart TVs, game consoles, tablets and smartphones. For clients with lean design budgets, highly customizable device UI templates developed by Massive’s award-winning design team are also provided.
“TV Everywhere providers struggle to ensure brand and user experience consistency across a host of connected consumer devices,” said Ron Downey, the CEO of Massive Interactive. “Employing the multi-device development kit, MVP offers an intelligent and elegant solution for multi-screen UI portability and consistency across all commonly used manufacturer’s devices – from a single core application. This feature differentiates MVP from other products in the marketplace.”
MVP’s management and merchandizing system uses an adaptable orchestration architecture enhanced by an Enterprise Service Bus and Integrated Services Layer, enabling simplified workflow management and streamlined integrations with other third party and legacy system components.
“The complexity of multi-screen services, fragmentation of the connected device landscape and high development and maintenance costs are significant challenges for video service providers of all sizes,” said Mr. Downey. “New offerings are often out of date by the time they hit the market. With MVP, we are able to reduce platform development costs and forward operating expenses, as well as increase speed to market with a robust and scalable foundation that meets the current and future needs of our clients’ product roadmaps.”
The first company to utilize MPV will be Dendy Direct, Dendy Cinemas’ innovative new service offering movies to rent or purchase as well as TV content to rent or purchase, across multiple devices. Due to go live in April this year, Dendy Cinemas will also be the first independent cinema chain in Australia to offer a video-on-demand service.
Greg Hughes, CEO of Dendy Cinemas, noted, “Dendy has a growing loyal community and strong reputation for delivering film choice and quality content. Expanding our offering to a new video-on-demand service will allow us to meet more of our customer’s entertainment needs. We selected Massive to help us develop and deploy Dendy Direct based on their reputation for deploying large scale multi-screen entertainment as well as their significant expertise in creating innovative user experience design that will help promote our brand identity to our audience.”
As a fully managed SaaS offering, MVP provides an enterprise-grade solution and a rapid route to market for non-broadcast content owners and distributors that have little or no internal development resources. The platform enables branded multi-screen video entertainment services to be up and running within a few months.
Mr. Downey, CEO of Massive Interactive, continued, “Dendy Direct is an ideal example of a traditional cinema chain known for its premium brand and brilliantly curated film catalog adopting smart TV Everywhere technology in order to grow its business through a broader engagement with its customers in their homes, and on the go.”
For more information about Massive Interactive and MVP, please visit www.massiveinteractive.com.
ABOUT MASSIVE INTERACTIVE (OTCQB:HUGE)
Massive serves Tier 1 telcos, cable operators, broadcasters, cinemas, hotels and airlines worldwide with offices in New York, London, Sydney and Prague. Clients include the BBC, Sky, British Telecom, Deutsche Telekom, Telstra, Foxtel, Rogers, Channel 5 (UK), Emirates, Virgin Atlantic, Qantas, Singapore Airlines and many more. For more information, visit: www.massiveinteractive.com
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