SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

Number of Americans Who Own Smartphones Surpasses 150 Million

RESTON, Va., Jan. 6, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

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Smartphone OEM Market Share
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Aug-13

Nov-13

Point
Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

40.7%

41.2%

0.5

Samsung

24.3%

26.0%

1.7

Motorola

6.9%

6.7%

-0.2

LG

6.7%

6.5%

-0.2

HTC

7.4%

6.4%

-1.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Aug-13

Nov-13

Point
Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

51.6%

51.9%

0.3

Apple

40.7%

41.2%

0.5

BlackBerry

4.0%

3.5%

-0.5

Microsoft

3.2%

3.1%

-0.1

Symbian

0.3%

0.2%

-0.1

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent).

Top 15 Smartphone Properties & Apps

November 2013

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix


Top 15 Properties

% Reach

Top 15 Apps

% Reach


    Smartphone Browsing + App Audience

100.0%

    Smartphone App Audience

100.0%

1

    Google Sites

86.7%

    Facebook (Mobile App)

76.2%

2

    Facebook

84.9%

    Pandora Radio (Mobile App)

52.0%

3

    Yahoo Sites

79.4%

    Google Play (Mobile App)

51.6%

4

    Amazon Sites

72.5%

    Google Search (Mobile App)

50.4%

5

    AOL, Inc.

61.1%

    YouTube (Mobile App)

44.6%

6

    Pandora.com

52.1%

    Apple App Suite (Mobile App)

43.6%

7

    Apple Inc.

51.2%

    Gmail (Mobile App)

43.3%

8

    Microsoft Sites

49.5%

    Google Maps (Mobile App)

42.0%

9

    Turner Digital

44.7%

    Yahoo Stocks (Mobile App)

28.7%

10

    CBS Interactive

42.0%

    Instagram (Mobile App)

26.2%

11

    Wikimedia Foundation Sites

40.1%

    Yahoo Weather Widget (Mobile App)

24.1%

12

    Glam Media

37.5%

    Apple Maps (Mobile App)

23.9%

13

    eBay

36.8%

    The Weather Channel (Mobile App)

22.9%

14

    Weather Company, The

33.4%

    Facebook Messenger (Mobile App)

22.1%

15

    ESPN

33.3%

    Twitter (Mobile App)

21.6%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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