SYS-CON MEDIA Authors: Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton, Glenn Rossman

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true[X] media Acquires The C4 Group and Names C4 Founder, Sean Finnegan, Chief Strategy Officer

true[X] media, the leader in engagement advertising, today announced the acquisition of The C4 Group, a digital media consultancy founded by Sean Finnegan, who joins true[X] media as Chief Strategy Officer.

As part of the executive leadership team, Finnegan will spearhead true[X] media’s strategy, sales and marketing. Finnegan will increase true[X] media’s presence, scale and growth potential, leveraging years of industry and agency experience in business development strategy. As a proven industry thought-leader, Finnegan will champion true[X] media’s position that brands and agencies should demand greater pricing accountability, product functionality and ad viewability, as well as more effective storytelling through interactive ad units. As part of his role, Finnegan will also build and refine true[X] media’s corporate culture to position the company for the future.

With both agency and publisher-side experience, Finnegan brings extensive industry knowledge to true[X] media. Prior to joining true[X] media, Finnegan was CEO of The C4 Group, providing digital leadership to brands, agencies, publishers and advertising technology companies. Finnegan has also held global leadership roles at Omnicom Media Group and Starcom MediaVest Group, where he led digital media strategy and operations. Finnegan’s accomplishments in digital advertising have been recognized by the AAF’s Advertising Hall of Achievement, The Wall Street Journal, Advertising Age, Adweek, Mediapost and more.

“I have seen the maturation of digital advertising over the last twenty years, and attention and accountability continue to be hot button issues for brand advertisers and publishers alike,“ said Finnegan. “Now is the time for the next phase in digital, and for a company with a vision to solve these issues with technology driven products and a focus on consumer engagement and true human interaction. I am thrilled to be joining true[X] at this important time for the company and for the industry.”

“We are looking forward to welcoming Sean aboard during a time of explosive growth and opportunity for true[X],” said Joe Marchese, Chief Executive Officer of true[X] media. “Sean is both a thought-leader and a respected senior executive in the digital space, and we are united in our commitment to driving the greater industry transformation toward truth in engagement and accountability.”

About true[X] media:

true[X] media delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] media provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Put simply, we have created the commercial break for interactive media. Put more simply, we rock.

Originally founded in 2007, true(X) media pioneered the engagement-based ad model, is headquartered in Los Angeles and New York, with offices in Chicago, San Francisco, Atlanta, and Detroit. For more information, visit www.truex.com, www.facebook.com/truexmedia, Google+, or follow us on Twitter @true_x_media.

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