SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Ed Featherston

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LG Presents the Future of Displays with a TV that Changes its Curve

LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- LG Electronics (LG) today took the cover off the world's first Flexible OLED TV at the 2014 International Consumer Electronics Show (CES) in Las Vegas. With this groundbreaking TV unit, viewers can control the angle of curvature for the ultimate viewing experience that was only available in the realm of science fiction.

(Logo:  http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

"LG's Flexible OLED TV is a product that has to be seen to be believed because it defies description," said H. H. (Hyun-hwoi) Ha President and CEO of LG's Home Entertainment Company. "What curved is to flat, flexible is to curved. LG continues to lead the evolution of televisions into the next generation."

What separates LG's Flexible OLED TV from every other TV set in the world is that the curvature of the display can be altered using the TV remote to suit the viewer's preference. The range of curvature was determined by taking into account key factors that affect the viewing experience such as screen size and viewing distance. Since the viewer can adjust the curvature, they can enjoy the best TV viewing experience, tailored to their tastes, every time.

The 77-inch TV unit is the result of technological integration encompassing all aspects of producing a product as innovative as this TV, such as design, displays, quality assurance, etc. The Flexible OLED TV has been subject to tens of thousands of hours of tests to ensure the reliability and durability of its unique display. With the introduction of the Flexible OLED TV, LG now has achieved a major grand slam, having introduced its share of world firsts in the OLED TV space — flat, curved and now flexible.

Visitors to LG's booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) from January 7 - 10 will have the opportunity to see LG's stunning Flexible OLED TV for themselves.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics USA
Named Official HDTV Provider of International CES 2014, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com

SOURCE LG Electronics USA, Inc.

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