SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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TouchCommerce Partners With FTI to Increase Online Sales Through Chat Solutions

TouchCommerce, the innovative leader in custom online engagement solutions, announced today its partnership with FTI, one of the largest travel operators in Germany, to launch proactive and reactive chat features to better assist customers on their 5vorFlug brand page.

FTI plans to use TouchCommerce’s TouchChat™ solution at their portal brand 5vorFlug, where they sell Package Tours and Last-Minute Travels. By implementing chat, FTI’s own agents will be better equipped to assist their online customers, thereby increasing conversion and revenue. FTI chose TouchCommerce because of our complete chat solution package, which provides ongoing support and detailed customer analytics.

“FTI is one of our most recent customer wins in Germany,” says Olivier Maire, vice president of EMEA. “FTI chose TouchCommerce because of our local expertise during the complete life-time of the conversion optimization program. That, combined with our well-proven ROI in the travel industry, user-friendly SW interface for agents and implementation-friendly SaaS, is a unique offering TouchCommerce makes in this market segment.”

TouchChat™ will ultimately generate incremental sales for FTI by increasing conversion rates on its website and reducing support costs. TouchChat™ allows for a seamless web experience through a patented engagement layer delivery system that does not open a secondary browser for the chat to occur. TouchCommerce's solution is integrated within the client's site to increase the interaction rate with their target visitors.

“With TouchCommerce, we can qualify our visitors and approach only those who have a strong interest in our offering,” says Katja Biba, director of e-Commerce at FTI. “For us, chat is a new way to communicate with our customers. TouchCommerce, with its broad experience in the German market, offers us a fair partnership and the best program support for a successful user experience.”

About FTI:

The FTI GROUP with its brands is the fourth largest travel operator in Germany. Headquartered in Munich, it employs about 3,500 staff worldwide and achieved sales volumes of 2.1 billion Euros in the fiscal year 2012/13. 5vorFlug is one of the largest tour operators in the German-speaking market for late sales with more than 150 million travel deals in 60 destinations.

About TouchCommerce:

Founded in 1999, TouchCommerce delivers results for market-leading brands with innovative online engagement solutions that enhance customer experience, increase revenue and reduce support costs while using real time customer data analytics. For more information please visit www.touchcommerce.com.

Connect with TouchCommerce on Twitter (@touchcommerce) and LinkedIn.

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