SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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Immersion Names Jason Patton New Vice President & General Manager of Content & Media Business

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today announced that Jason Patton has joined Immersion as Vice President & General Manager for Content & Media. An experienced entertainment executive who has focused on advanced technologies throughout his career, Patton will lead Immersion’s Content & Media business development, strategic vision and operational plan.

Jason Patton named Vice President and General Manager of Content & Media Business at Immersion Corpo ...

Jason Patton named Vice President and General Manager of Content & Media Business at Immersion Corporation. (Photo: Business Wire)

“We have found that touch feedback can add a new, theater-like dimension to mobile content, leading to greater physical and emotional engagement, improving long-term content recall, generating higher levels of enjoyment and more positive brand sentiment, and increasing the impact and effectiveness of mobile advertising,” explains Victor Viegas, President and CEO at Immersion. “Our early discussions with advertisers, studios, content distributors and others have all been extremely positive, and we have been working hard to develop the tools, content and resources necessary to build our Content & Media business. We look at this as a great opportunity and an important part of Immersion’s future, and we are pleased and excited to have an experienced, innovative and entrepreneurial executive like Jason to guide this initiative forward.”

Patton, who assumed his role on January 6th, will be based at Immersion’s headquarters in San Jose, CA, and will report directly to Viegas.

Patton has served as an executive at the forefront of developing new digital technologies in the media space in the U.S. and abroad. Prior to joining Immersion, Patton was Senior Vice President, Business Development & Technology of YOD China, a publicly-traded company focused entirely on bringing advanced TV offerings featuring premium Hollywood content to mainland China. For a decade prior, he managed business development at In Demand Networks, the joint venture owned by Comcast, Cox and Time Warner Cable, serving most recently as Senior Vice President, Business Development. He was responsible for launching In Demand's video on demand offering across the United States airing the top titles from Hollywood studios and all of the major television networks. He also played a key role in launching In Demand’s online video store, its 24/7 high definition (HD) service and the Howard Stern subscription video on demand service. Prior to joining In Demand, Patton worked for AT&T in both business development and mergers & acquisitions.

He is a graduate of AT&T’s Financial Leadership Program. Patton holds a B.S. in broadcast journalism from Boston University, a B.S. in business administration from Boston University and an M.B.A. from the Harvard Business School.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,400 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion’s haptic technologies and statements regarding our Content & Media business.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees, including in the Content & Media business; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the words "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)

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