SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Blaupunkt and Valencell, Inc. Announce Licensing Agreement to Bring Biofeedback Earphones to Market

World-Renowned German Audio Company Will Introduce Bluetooth Biofeedback Earphones at CES 2014

LAS VEGAS, NV -- (Marketwired) -- 01/07/14 -- Valencell, an innovator of mobile health and fitness technology, today announced a formal partnership with Blaupunkt Personal Audio, LLC and the licensing of their precision biometric in ear sensor technology.

"For over 75 years consumers have trusted the Blaupunkt brand when it comes to high performance audio. Today we are proud to announce an entirely new line of personal audio products, including the latest in wearable biofeedback earphones featuring the patented Valencell in ear sensor. This groundbreaking technology will exceed expectations while helping consumers achieve their health and wellness goals," said Greg Keushgerian, EVP, global sales and marketing for Blaupunkt Personal Audio. "We are honored to have partnered with Valencell as they are the clear biometric technology leader in the mobile health/fitness space."

Blaupunkt's wearable biofeedback earphones will feature their proprietary and exclusive app, which will help the individual to optimize their health and fitness objectives.

Valencell is a North Carolina-based start-up that created PerformTek® Precision Biometrics, a licensable sensor technology that measures more real-time biometrics than any other fitness monitoring technology. Validated by leading research institutions and proven through commercialized products, Valencell helps manufacturers, like Blaupunkt, bring quality wearable technology products to market quickly and efficiently.

"Blaupunkt Personal Audio has long been associated with providing consumers the ultimate in sound experience and we're excited to have the company on board," said Valencell President Dr. Steven LeBoeuf. "Consumers are looking for new ways to help meet their fitness and performance objectives and Blaupunkt's powered by PerformTek products will enable them to reach their goals, without sacrificing audio quality."

Valencell's strategy is to bring its PerformTek sensor technology to multiple form factors including all types of earbuds, both traditional wired and wireless, armbands and wrist devices.

About Valencell
Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell develops wearable fitness monitoring technology and licenses this technology to consumer electronics manufacturers, mobile device and accessory makers, and sports and fitness brands and gaming companies for integration into their products. Valencell's PerformTek sensor technology seamlessly integrates into wearable devices, such as audio earbuds, armbands and wristbands, and connects with smartphone apps people are already using while exercising. It measures more real-time biometric and physiological data than any other fitness monitor with a high degree of accuracy and consistency, and uses that data to give people meaningful health and fitness assessments. PerformTek technology has been validated through clinical studies at Duke University and other independent research institutions. Valencell is patent-protected by 10 granted patents and dozens of patents pending. Follow Valencell on Twitter: @valencell_inc and LinkedIn.

About Blaupunkt Personal Audio, LLC
The legendary German brand Blaupunkt is over 75 years old and is best known for manufacturing high performance audio products. Trademarked in over 150 countries Blaupunkt represents quality, innovation and focuses on the consumer audio experience. The brand's iconic origin dates back to the 1920s with its quality symbol, the blue point, which was used as the seal of approval within the original quality control process. Notably some of the first products to be produced in the personal audio category were headphones.

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