SYS-CON MEDIA Authors: Nikita Ivanov, Pat Romanski, Yeshim Deniz, Elizabeth White, Sean Houghton

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Seiki Launches "Seiki Pro" Innovation Brand At CES 2014

Seiki Pro Targets 4K Ultra HD Enthusiasts Wanting the Ultimate Digital Entertainment Experience

LAS VEGAS, Jan. 7, 2014 /PRNewswire/ -- (CES 2014) – As one of the industry leaders advancing the hottest trend in television, Seiki (www.seiki.com) today announced its new innovation brand named "Seiki Pro" to extend its current 4K Ultra HD lineup, and to serve as a vehicle for introducing the latest technology advancements in television to the U.S. market. The Seiki Pro models will be showcased for the first time at the 2014 International CES held in Las Vegas from Jan. 7 to 10.

(Photo:  http://photos.prnewswire.com/prnh/20140107/LA42108)

The Seiki Pro brand strategy will be distinct from the standard Seiki brand to address the needs of enthusiast consumers wanting the absolute latest Ultra HD technology at an affordable price. Consumer can expect to see the Seiki Pro badge on current 4K standard and future Ultra HD standard televisions.

"Seiki's goal is to become the No. 1 challenger brand in Ultra HD with great TVs at an even better price," said Frank Kendzora, executive vice president at Seiki. "We are building on our success as one of the industry's leading brand for affordable 4K Ultra HD TVs to introduce Seiki Pro. The Seiki Pro brand is driven by innovation, and promises to deliver the latest advancements in Ultra HD technology for those who are obsessed with achieving the ultimate digital entertainment experience."

The Seiki Pro innovation brand will launch with Seiki's second-generation 55-, 58-, 65-, and 85-inch class 4K Ultra HD TV models exclusive to the U.S. market. The models are highlighted with an ultra-thin bezel design accented with black and titanium finishes, new 3,840-by-2,160 resolution panel, and upgraded electronics with improved 4K video processing and upscaling capabilities.

The new Seiki Pro 4K models will be available in Q2 2014 at an MSRP of $1,299 for the 55-inch class model (SE55UY06), $1,599 for the 58-inch class model (SE58UY06), $2,199 for the 65-inch class model (SE65UY06), and $7,999 for the 85-inch class model (SE85UY06).

About Seiki
Seiki (pronounced "SAY-key") represents a new way of thinking in consumer electronics. Seiki offers straightforward, reliable digital entertainment experience that is affordably priced and backed by comprehensive customer support.

Featuring a one-year replacement warranty, Seiki markets a full range of high-definition LED televisions that feature 4K Ultra HD and Full HD 1080p resolutions. Seiki 4K Ultra HD TV was recognized and presented with the ninth annual POPULAR MECHANICS' Breakthrough Awards as one of the top ten products setting benchmarks in design and engineering today.

The company also markets an audio product line that includes multi-channel stereo sound bar solutions and portable Bluetooth® speaker models. Seiki products are available at select authorized national in-store and online retailers. For more information about Seiki and its complete list of North American retail partners, please visit www.seiki.com.

FOLLOW SEIKI MEDIA
Facebook www.facebook.com/seikidigital
Twitter @seikidigital Website www.seiki.com

SOURCE Seiki

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