|By Business Wire||
|January 7, 2014 02:00 PM EST||
Dolby Laboratories, Inc. (NYSE: DLB) today announced the appointment of Bob Borchers, a marketing veteran with more than 20 years of experience at companies including Apple, Nokia, and Nike, as the company’s Chief Marketing Officer and Senior Vice President, reporting to President and CEO Kevin Yeaman.
“Bob comes to Dolby a rich background of bringing compelling products and services to consumers in new and innovative ways,” said Dolby CEO Kevin Yeaman. “I am confident that Bob’s leadership and passion for bringing transformational experiences to market will accelerate our progress as we create and deliver amazing new experiences in Dolby.”
“Dolby is a company with a long and rich history in audio innovation—especially for those of us who remember the magic of the Dolby button and how it transformed the quality of music emanating from the cassette players of our childhood,” said Borchers. “Today, the Dolby brand delivers audio and video innovations and experiences at the cinema, in the living room, in mobile media, and even at work. This is the opportunity any marketer would relish: a respected brand with an incredible pipeline of products and technology ready to bring to market.”
As part of the original iPhone® team at Apple, Borchers was instrumental in the development, launch, and global expansion of the iPhone, iOS, and App Store™. While at Apple, he also led the Nike® + iPod® partnership, expanded the iPod accessory ecosystem, and forged relationships with the major auto companies to provide iPod integration.
Most recently, Borchers was a General Partner at Opus Capital, making early stage investments in mobile software and service platforms. Prior to Apple, Borchers spent six years at Nokia, where he cofounded and served as Vice President of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike in Beaverton, Oregon, where he led efforts in product and service personalization.
Borchers holds a bachelor’s degree in mechanical engineering from Stanford University and a master’s degree from the Massachusetts Institute of Technology. He has more than 30 patents granted or pending and has won awards from the Industrial Designers Society of America. He serves on the board of directors at Bank of the West and the Hertz Foundation.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby®. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S14/27661 DLB-G