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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Analogix and ZTE Nubia Partner on First 4K Resolution Smartphone for Ultra-HD Big-Screen Viewing with SlimPort Interface

ZTE Corp. and Analogix Semiconductor, Inc. are demonstrating the industry’s first 4K capable smartphone under ZTE’s premium Nubia brand during this week’s 2014 International CES show in Las Vegas. The Nubia 4K capable smartphone features a built-in SlimPort® interface solution from Analogix Semiconductor, Inc., which allows it to display theater-quality movies, sports, presentations and other content on external displays with up to 4K resolution.

The Nubia smartphone features Nubia’s NeoLink technology, the industry’s first truly end-to-end commercial mobile solution, with SlimPort as underlying technology, and it is on display at both ZTE’s booth #31431 in South Hall 3 and the SlimPort booth #36912 in South Hall 4 of the Las Vegas Convention Center.

Ultra-HD 4K displays, the latest advance in video performance, offer vertical resolution of nearly 4,000 pixels (3840 pixels × 2160 lines) – twice the resolution of today’s popular 1080p HDTV displays. Leading TV and chip makers are adding support for 4K output capability to their latest devices, while companies such as Netflix and Amazon have begun creating 4K programming for the new format.

“Today’s mobile consumers are managing more and more content through their smartphones, and they expect to be able to share that content with projectors, monitors and TVs,” said Ni Fei, General Manager of Nubia brand. “Thanks to their built-in 4K capabilities, our new Nubia handsets will allow them, for the first time, to use their smartphones to view movies and other content in the latest high-definition format.”

“We’re proud to be part of this groundbreaking development,” said Andre Bouwer, vice president of marketing for Analogix. “Our new Ultra-HD SlimPort interface technology allows Nubia users to do even more with their phones, which we expect to increasingly begin to replace high-quality video players and game consoles.”

Analogix’s ANX781X family of SlimPort Ultra-HD solutions allow mobile devices to connect to a wide variety of projectors, TVs and monitors, including those with VGA and HDMI interfaces, using SlimPort cables and adaptors.

Analogix Semiconductor is the leading supplier of DisplayPort-compliant semiconductors and IP products used in notebooks, tablets and other mobile devices. The DisplayPort standard is an innovative, packetized digital interface for high-resolution video and audio that was developed by the Video Electronics Standards Association (VESA). Analogix SlimPort products are based on DisplayPort technology.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products. For more information visit www.analogix.com or follow us on Twitter @Analogix.

About Nubia

Nubia is a premium brand of ZTE smartphones. Launched in October 2012, the Nubia brand is independently managed and separate from the ZTE brand. Nubia smartphones appeal to consumers through differentiated concept, design, price, advertising and service. ZTE Corp. is primarily engaged in designing, manufacturing and implementing telecom network solutions and telecom equipment for businesses, as well as manufacturing communication devices for consumers.

Analogix and SlimPort are trademarks or registered trademarks of Analogix Semiconductor, Inc. All other trademarks and trade names are the property of their respective owners.

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