SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Audi and NVIDIA Expand Visual Computing in the Car

New Infotainment System, Smart Display, Digital Cockpit to Join Audi Lineup, All Powered by NVIDIA Tegra Mobile Processors

LAS VEGAS, NV -- (Marketwired) -- 01/07/14 -- CES -- NVIDIA today announced that three new in-vehicle systems powered by the NVIDIA® Tegra® Visual Computing Module (VCM) will soon begin shipping in Audi's vehicles.

These innovative solutions, disclosed at the German automaker's press conference at the 2014 International Consumer Electronics Show, include:

  • a connected infotainment system with twice the performance of its predecessor;
  • the world's first automotive-grade tablet that is fully integrated into the car's infotainment system; and
  • a high-resolution digital cockpit with unprecedented, vivid 3D graphical displays.

"Audi is a true leader in the development of advanced vehicle electronics," said Taner Ozcelik, vice president and general manager of Automotive at NVIDIA. "Breakthroughs like the first navigation system based on Google Earth and the first automotive-grade tablet demonstrate Audi's strategy to fast track consumer electronics technology into the car."

The Tegra VCMs powering these systems are highly flexible platforms, incorporating an automotive-grade NVIDIA Tegra mobile processor with an NVIDIA 4-Plus-1™ core CPU, a multi-core GPU and dedicated audio, video and image processors.

The Tegra VCM uniquely enables carmakers to slide the most current processors into their electronics systems, allowing for faster evolution of in-vehicle systems as newer hardware becomes available. This modularity dramatically narrows the technology gap that has traditionally existed between consumer electronics and the long development lifecycles of in-vehicle systems.

Next-Generation Infotainment
Building on Audi's modular infotainment platform, known as MIB and introduced in 2012, the automaker's next-generation platform will begin appearing in next year's models.

The award-winning Audi Connect system brings an unprecedented level of integration into the car, enabling Google Earth and Google Street View navigation, as well as real-time traffic and parking information -- all accessible via speech and handwriting recognition. The newest system, powered by Tegra 3, will more than double the performance of its predecessor.

Automotive-Grade Tablet
Audi also launched a new category of mobile device, known as a Smart Display. This multimedia computer powered by a Tegra 4 processor is designed for rear-seat use, yet seamlessly integrates with the car's audio and video systems. It has been hardened to withstand a wide range of operational conditions, from -40 degrees Celsius to 80 degrees Celsius, and to withstand the shocks and vibrations that driving conditions can present.

Featuring a 10.2-inch screen, the dockable tablet runs the latest version of the Android operating system, with full access to Google Play and the Android App Store for hundreds of thousands of e-books, music, games and films that can be enjoyed by passengers in the car.

"Audi and NVIDIA engineers work closely together to develop hardware and software that truly delight customers," said Mathias Halliger, chief architect of Infotainment Systems at Audi. "With the flexible VCM platform, we are able to quickly bring to market a new generation of Tegra-based infotainment systems, as well as an integrated mobile computer, matching the rapid cadence of the consumer electronics industry."

Cockpit of the Future
Additionally, Audi unveiled a new, fully digital instrument cluster, powered by Tegra 3. The virtual cockpit -- which will first appear in the 2015 Audi TT sports coupe -- delivers clearly presented information to the driver on a 12.3-inch, high-definition display.

The virtual cockpit features refined digital gauges with smooth needle animation, as well as beautiful 3D maps, delivering an elegant, informative display. Drivers have the ability to configure the dashboard controls based on their personal preferences.

"The cockpit of the future is about creating an appealing and useful experience while minimizing distraction," said Robert Kolar, leader of Instrument Cluster Systems at Audi. "NVIDIA enables us to easily achieve this goal."

NVIDIA Automotive Technology Driving Innovation
The power of the NVIDIA Tegra for automotive applications will be demonstrated in NVIDIA booth 30207 at the 2014 International Consumer Electronics Show in Las Vegas, Jan. 7-10, in the South Hall of the Las Vegas Convention Center.

Today, there are more than 4.5 million cars on the road powered by NVIDIA processors, including the newest models from Audi, Volkswagen, Skoda, and SEAT. Find out more at www.nvidia.com/automotive.

Keywords
NVIDIA, Audi, Tegra VCM, visual computing, mobile, automotive, infotainment, navigation, ADAS, CES

To Keep Current on NVIDIA:

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  • Use the Pulse news reader to subscribe to the NVIDIA Daily News feed.

About NVIDIA
Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company's technologies are transforming a world of displays into a world of interactive discovery -- for everyone from gamers to scientists, and consumers to enterprise customers. More information at http://nvidianews.nvidia.com and http://blogs.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the performance, impact and benefits of the NVIDIA Tegra Visual Computing Module and the impact and benefits of the NVIDIA Tegra K1 processor are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners' products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-Q for the fiscal period ended October 27, 2013. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2014 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, 4-Plus-1 and Tegra are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

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