Click here to close now.

SYS-CON MEDIA Authors: Aria Blog, Pat Romanski, Elizabeth White, Peter Silva, Glenn Rossman

News Feed Item

Dazzling Other-Worldly New Sci-Fi Fantasy Film, Mars et Avril, The Impossible Movie Debuts Exclusively On Gaiam TV

French Canadian Filmmaker Uses Innovative Techniques to Achieve Mesmerizing Cosmic Visuals on a Stunningly Low Budget

BOULDER, Colo., Jan. 8, 2014 /PRNewswire/ -- Mars et Avril, the impossible movie, takes creative artistry to a new level as the director, Martin Villeneuve, adapts his two culturally acclaimed sci-fi romance graphic novels and brings an intricate story, dreamy visuals and out-of-this world score to the screen. A futuristic Montreal sets the scene for the story of a beautifully crafted love triangle interspersed with the dawn of the first human landing on Mars. The technological wizardry of Villeneuve is only matched by the amazing visuals of this provocative story of ageless love. Mars et Avril is now exclusively available in the United States on GaiamTV.com.

While most science fiction films of this scope cost tens of millions to produce, Villeneuve only spent $2.3 million in the production. The movie was seven years in the making and required considerable effort from everyone involved. For example, the young filmmaker wanted to involve French Canadian Superstar Robert Lepage but the actor was only available for a few days. He came up with what he calls "creative problem solving" and turned the Lepage character into a hologram. Listen to Villeneuve explain his imaginative process that is mesmerizing audiences in his TED Talk: "How I Made an Impossible Film," earlier this year. Also just released, a 22-minute "Making Of Mars et Avril" with English subtitles, can be viewed HERE.

In a recent interview, Villeneuve said: "I made an impossible film but I was able to make it because I didn't know it was impossible. All the difficulties surrounding the making of this film actually contributed to its success." More can be found HERE on this brand new, awesome website about Villeneuve and his sci-fi world.

Martin Villeneuve is a former artistic director for the Montreal ad agency Sid Lee that works with Cirque du Soleil. He has also worked as a director for Moment Factory, and is now working with comic book masters Benoit Sokal and Francois Schuiten on a new script, Aquarica.

"One of the most beautiful, and immersive, science fiction worlds on film...Mars et Avril is a movie that will surprise you. It has to, as every time it seems to go one way, it will twist off in a new direction. It will also give your eyes a good time... It looks beautiful and it looks different," recently wrote Esther Inglis-Arkell on io9, one of the most important sci-fi sites in the U.S.

"This inventive movie will delight the senses while challenging the mind. The beauty of this film will speak to an audience who's ready for a visual journey to another world, while exploring the topics of age and romance in a science fiction genre," said Paul Richardson, Gaiam TV vice president of marketing. Gaiam TV is currently offering a free 10-day trial to explore Mars et Avril and the rest of its vast library of videos and movies. Those who wish to subscribe to the service pay just $9.95 per month, and may cancel membership at any time. Like Netflix, subscribers may stream content on demand for viewing with no limits and no commercial advertising. Gaiam TV is available on a variety of platforms including iPad, iPhone and Roku.

About Gaiam TV: Gaiam TV is a streaming video subscription service that offers exclusive, ad-free streaming of over 5,000 films, documentaries and original programs dedicated to transformational media, alternative knowledge, personal growth and spirituality, featuring luminaries like Deepak Chopra, Wayne Dyer, the Dalai Lama and more. Along with its transformational content, Gaiam TV also features the world's largest online library of yoga, fitness and wellness videos, featuring renowned instructors like Rodney Yee, Jillian Michaels, Seane Corn, Mari Winsor and more. In addition, Gaiam TV offers original programming that takes viewers to the edges of reality through dynamic discussions on controversial topics. Gaiam TV is available on Roku, Sony PlayStation 3, select Sony Blu-ray players, Apple TV, iPad and iPhone. It is available for $9.95/month with a free 10-day trial. Gaiam TV is a division of Gaiam, Inc. (NASDAQ: GAIA). For more information, visit www.GaiamTV.com.

Video with caption: "Producer Martin Villeneuve takes us on a behind the scenes tour of the making of his first film, Mars & Avril. Villeneuve paves the way for the uncommon genre of science fiction in Montreal. With a small budget and limited resources, the set was sparse and the cast and crew heavily relied on green screen technology and creative problem solving. To watch the entire film Mars & Avril, sign up for your FREE 10-day trial at http://bit.ly/1bWTCfg." Making of video available at: http://www.youtube.com/watch?v=mXe6mUcCRvg

Contact: Diane Mulligan, Avocet Communications, [email protected], 720-273-0927

SOURCE Gaiam TV

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco S...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...