|By Business Wire||
|January 8, 2014 05:00 AM EST||
After a year full of new milestones in 2013, mobile gaming company OBJ Enterprises has big plans in 2014 for Bluff Wars, the hilariously addictive game of deception that it will continue to develop and market in conjunction with joint venture partner FangTooth Studios.
As expected, the holiday season saw a big spike in sales and downloads of Bluff Wars, helping the game achieve nearly 100,000 total installs across both Apple iOS and Android devices. Even infamous celebrity Mike Tyson got into the act, sending out a tweet promoting Bluff Wars to more than four million followers in December.
Bluff Wars was the first game to earn OBJE revenues in 2013, thanks to its $1.99 download price and “Bluff Bucks” in-app purchasing system. By allowing players to purchase new categories and questions, Bluff Wars has increased earnings by making each game customizable and expandable.
“We expect Bluff Wars to be a big money-maker for our company in 2014,” said OBJE CEO Paul Watson. “We’re planning a big marketing push to raise awareness and downloads to help make this game the next Words With Friends—a pop culture phenomenon.”
The incredible early success of Bluff Wars has been a major triumph for OBJE, which is making the game a cornerstone of its efforts to build a lucrative suite of gaming properties to compete in the $26 billion mobile apps industry. Through its gaming division, Obscene Interactive, OBJE is working to deliver many more innovative mobile applications for the Apple (NASDAQ: AAPL) iOS and Google (NASDAQ: GOOG) Android app markets alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.
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