SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

News Feed Item

Thinfilm and Brady Corporation Collaborate to Bring Electronic Smart Labels to Market

Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN.OL), leader in the development of Printed Electronics, and Brady Corporation (NYSE: BRC), international manufacturer of solutions that identify and protect premises, products and people, today announced a strategic alliance to bring Thinfilm’s printed electronic technology to Brady’s identification product lines.

“Thinfilm has established itself as the clear leader in commercializing integrated printed electronic systems, and we are pleased to be working with Thinfilm to bring these breakthrough innovations to our customers,” said Matt Williamson, President of Brady’s Global Identification Solutions Business.

Brady’s initial work with Thinfilm is focusing on electronic timing labels for applications in visitor and healthcare identification and tracking. These timing labels will complement Brady’s existing industry-leading products in these areas. “Dynamic labels have the potential to be an important part of our current product offerings, and we see opportunity for Thinfilm’s technology in multiple market segments,” explained Williamson.

In October 2013, Thinfilm demonstrated the first stand-alone printed electronic label, a temperature monitor designed for protecting perishable goods. Thinfilm has extended this circuitry to demonstrate an electronic timer label. A time-lapse video is available at: http://www.thinfilm.no/time-label.

Under the terms of the commercial agreement, Brady has secured an exclusive license to Thinfilm’s printed electronic timer system for select applications including visitor and healthcare identification. The companies anticipate this to be the first of multiple applications that will use timing and sensing devices to increase safety, security, productivity and performance. “We believe we are only scratching the surface of what printed electronics will enable for our customers,” added Williamson.

“With Brady’s focus on providing complete customer solutions, they are a perfect partner to work with to deliver printed electronics to multiple markets,” said Dr. Davor Sutija, CEO Thinfilm. “Brady shares our vision and will significantly extend our ecosystem for bringing electronics to cost-sensitive, high-volume applications.”

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products include high-performance labels, signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical and a variety of other industries. Brady’s fiscal 2013 sales were approximately $1.15 billion. The company is headquartered in Milwaukee, Wisconsin and as of July 31, 2013 employed approximately 7,400 people in its worldwide businesses. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

About Thin Film Electronics ASA

Thin Film Electronics ASA (Ticker: THIN.OL) is a leader in the development of Printed Electronics. The first to commercialize printed rewritable memory, Thinfilm is creating printed system products that will include memory, sensing, display and wireless communication—at a cost-per-functionality unmatched by any other electronic technology. Thinfilm's roadmap of system products integrates technology from a strong and growing ecosystem of partners to enable the Internet of Things by bringing intelligence to disposable goods. Company headquarters are in Oslo, Norway, with product development in Linköping, Sweden, sales offices in San Francisco, USA, and Tokyo, Japan, and manufacturing in Pyongtaek, South Korea. http://www.thinfilm.no/

Follow us on Twitter: http://www.twitter.com/ThinfilmMemory

Follow us on LinkedIn: http://www.linkedin.com/company/thin-film-electronics

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...