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SYS-CON MEDIA Authors: David Sprott, Elizabeth White, Carmen Gonzalez, Mike Kavis, Pat Romanski

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Mindshare Technologies Welcomes New Year with New High-Profile Clients

Mindshare Technologies, a leader in cloud-based Voice of the Customer (VoC) technologies, has positioned itself to lead the VoC industry in 2014 through the recent signing of top brands that add luster to a year full of achievements for the company.

“We are thrilled to have signed some of the world’s most recognizable businesses, from Corner Bakery to Häagen-Dazs Shops, as well as up-and-coming companies,” said John Sperry, Mindshare Technologies CEO and founder. “In an era when the customer rightly holds all of the cards, our strong technology base and our talented and growing team at Mindshare Technologies are helping these companies build loyalty and revenue. Each one of our dynamic new clients will help propel Mindshare into the future with exciting success.”

In line with its continued momentum, Mindshare Technologies has welcomed dozens of the world’s leading brands on board. New clients include restaurants The Keg Steakhouse + Bar, Zaxby’s, Corner Bakery Cafe, Häagen-Dazs Shops and Jack in the Box; call centers at CLEARLINK sales offices and IGS Energy; and retailers Bobcat and Foot Locker Europe.

“Timely feedback from customers is vital to providing quality customer care and in creating engaging content that will ultimately lead to sales,” said Rachel Johnson of CLEARLINK. “We chose to partner with Mindshare Technologies because they provide the tools to help us better understand our customers and accomplish our goals.”

In addition to its rapidly expanding roster of clients, other recent achievements for Mindshare Technologies include the company’s acquisition of Empathica, a leading provider of social Customer Experience Management (CEM) programs, and the launch of patent-pending OpenTell, a product that integrates with Mindshare Technologies’ VoC platform to improve online reputations for brands through authentic, timely and accurate customer reviews. Mindshare Technologies also welcomed high-profile personnel to the leadership team, including Kristi Knight, former vice president of marketing at Vivint, as chief marketing officer, and Dr. Gary Edwards, former chief customer officer at Empathica, as chief customer officer.

About Mindshare Technologies

Mindshare Technologies is the largest provider of cloud-based VoC solutions for the food services, retail and contact center industries. Using a proprietary customer review platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit www.mshare.net.

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