|By Marketwired .||
|January 8, 2014 09:22 AM EST||
SAN FRANCISCO, CA -- (Marketwired) -- 01/08/14 -- PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns.
MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications.
MarketingACTION helps marketers accelerate results in areas such as:
- Customer Acquisition: Best cohorts, marketing channels, offers and content.
- Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing.
- Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns.
- Marketing Attribution: Online marketing effect on both online and offline transactions.
- Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe.
- Predictive Analytics: Assess and score likelihood to buy, respond and churn.
According to Benchmark Research from Ventana Research, the lack of qualified staff (79%) and training (77%) are key obstacles in big data analytics success.* The firm finds organizations that deploy predictive analytics gain competitive advantage (68%), particularly in revenue-generating functions such as marketing (70%).**
Tony Cosentino, vice president and research director, Ventana Research, added, "PivotLink's strategy to pair marketing expertise with a proven analytic application that guides data discovery and predictive analytics is compelling. Companies looking to accelerate their time to value by doing analytics on big data in marketing should consider MarketingACTION."
"Most marketing organizations we talk to are severely under-resourced and overcommitted," said Joe Dalton, chief product and marketing officer, PivotLink. "MarketingACTION reflects PivotLink's strong commitment to provide the resources, domain expertise and analytics to help our customers advance to the next stage of marketing maturity, and to do all of this using an affordable monthly subscription model."
MarketingACTION has earned praise from PivotLink customers such as Total Hockey, the exclusive hockey equipment retailer of USA Hockey. The company offers hockey equipment at www.totalhockey.com and stores in Chicago, Detroit, Minneapolis, Philadelphia, Pittsburgh, St. Louis and Washington D.C.
"Having customer data at our fingertips is invaluable, but our lack of marketing resources makes it challenging to leverage the full power of our analytics; MarketingACTION gives us the resources we need to actually act on it," said Rob Bowers, strategy, Total Hockey. "MarketingACTION enables us to accelerate several strategic marketing initiatives in 2014, including identifying and engaging customer segments that will benefit from new value-added services."
Learn more: Visit http://www.pivotlink.com/marketingaction-full-service-analytics, call 1-425-460-1000, or contact us via http://www.pivotlink.com/contact-us.
About PivotLink Corporation
PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Freshpair, Kelly-Moore, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.
* "The Challenge of Big Data Benchmark Research presentation," Ventana Research, 2012, http://www.ventanaresearch.com/BGD/
** "Predictive Analytics Benchmark Research white paper," Ventana Research, 2012, http://www.ventanaresearch.com/pat/
PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 04:00 AM EST Reads: 861
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 03:00 AM EST Reads: 903
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:45 PM EST Reads: 1,249
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 19, 2014 08:00 PM EST Reads: 840
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 19, 2014 07:00 PM EST Reads: 1,232
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 06:00 PM EST Reads: 1,218
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 19, 2014 11:30 AM EST Reads: 2,319
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:00 AM EST Reads: 1,875
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 19, 2014 10:00 AM EST Reads: 1,979
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 19, 2014 10:00 AM EST Reads: 1,697
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 09:00 AM EST Reads: 1,899
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 19, 2014 08:00 AM EST Reads: 1,889
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 19, 2014 07:00 AM EST Reads: 2,188
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 19, 2014 06:30 AM EST Reads: 2,186
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's