SYS-CON MEDIA Authors: Gilad Parann-Nissany, Michael Bushong, Eric Brown, Kevin Benedict

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TagMan Joins Demandware LINK to Accelerate Commerce Innovation

Pre-built integration makes it faster and easier for Demandware clients to deploy Tag Management

LONDON and NEW YORK, Jan. 8, 2014 /PRNewswire/ -- TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, TagMan has developed a pre-built integration between TagMan's Marketing Data Platform and Demandware Commerce, making it possible for Demandware clients to implement its Tag Management solution in a fraction of the time.

The new TagMan LINK cartridge will allow Demandware users to enhance their marketing capabilities and track the performance of their online marketing campaigns. Previously, marketing vendors and campaigns were tracked using tags that were manually coded on web pages of a merchant's site. Managing multiple tags can become complex and time consuming which makes it difficult for marketers to start or stop campaigns, while tag code slows web pages down which can have an impact on sales.

TagMan's Demandware cartridge will allow a more seamless and easy process for customers to install TagMan on all pages of their website. The new LINK cartridge will have two main improvements for marketers:

  • TagMan's powerful container tag: IntelliTag, will replace the marketer's many tracking tags with a single tag – which will speed up their websites and allow more easy management of marketing tags.
  • TagMan's Visual Insight Suite (VIS) of marketing dashboards exposes how marketing campaigns interact and make up a user's journey to a sale. VIS also includes attribution modelling tools that marketers can use to attribute credit to the campaigns that deliver results beyond the industry standard 'last click' model. The result is better, faster, more agile marketing and websites. It also gives insights marketers can use to generate more sales by optimizing how they spend their marketing budgets.

Steve Murphy, Director of Strategic Partnerships at TagMan said: "I am excited to integrate our Tag Management and Marketing Data Platform tools into the Demandware Platform. Demandware users can now easily install TagMan from the Demandware Marketplace to effectively manage and optimize their marketing tags. They also can gain access to TagMan's Visual Insights and Attribution Modeling tools to gather data-driven insight into how their unique mix of marketing channels are working together to drive traffic and sales. Using TagMan, Demandware's retailers are able to collect the data they need to more efficiently use marketing resources and maximize returns in real-time."

About TagMan

TagMan is a leading global Tag Management System (TMS,) Marketing Data, and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry's first Marketing Data Platform (MDP,) providing access to TagMan's marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data. More than 350 enterprise websites across all major industries make TagMan their go-to partner including clients like Vodafone, Travelocity, Spotify, John Lewis, Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVo, and Tesco Mobile. Find out more at http://www.tagman.com.

SOURCE TagMan

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