SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater

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IRI and The Boston Consulting Group to Preview 2014 Momentum Report at FMI Midwinter Conference

Information Resources, Inc. (IRI):

WHO:

 

Piyush Chaudhari, President of the Americas and Global Strategy, Information Resources, Inc. (IRI)

Jeff Gell, Senior Partner and Consumer Products Global Sector Leader, The Boston Consulting Group (BCG)

 

WHAT:

IRI and BCG published the Momentum Report in 2013, the first industry study to take a critical look at more than 400 public and private consumer packaged goods (CPG) companies while focusing on three key performance metrics: dollar sales growth, volume sales growth and market share gains.
 

In their presentation, “Who Had Momentum in 2013? A Preview of the 2014 BCG/IRI Momentum Report,” Chaudhari and Gell will preview the 2014 Momentum Report and highlight new and/or continuing market trends relevant to CPG manufacturers. The session will also provide information on how key growth levers, such as innovation, pricing and distribution have played a role in driving business growth throughout 2013.

 

WHY:

CPG manufacturers are facing increasing pressure for growth in an environment where many shoppers continue to maintain frugal practices. Identifying the key drivers of growth is the first step toward improved strategies that lead to enhanced shopper activation. IRI and BCG are leaders in analyzing market trends in CPG and their combined expertise is a must-attend for senior executives eager to learn about the health of the industry and the fundamental drivers of success.
 

WHEN:

Saturday, January 11, 2014, 7:00 – 7:50 a.m. Mountain Standard Time

 

WHERE:

GMA Coffee With Meetings & Sessions at the FMI Midwinter Executive Conference
The Phoenician Resort
6000 East Camelback Road
Scottsdale, AZ

http://www.thephoenician.com/

About IRI:

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

Move your business forward at iriworldwide.com.

About BCG:

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations and secure lasting results. Founded in 1963, BCG is a private company with 81 offices in 45 countries.

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