SYS-CON MEDIA Authors: PagerDuty Blog, Michael Jannery, Pat Romanski, Elizabeth White, Liz McMillan

News Feed Item

Verizon teams up with Chute Gerdeman to transform the retail experience

New retail strategy and presence aligning stores across channels, starting with a destination store experience at Mall of America

MINNEAPOLIS, Jan. 8, 2014 /PRNewswire/ -- Verizon Wireless is totally transforming its customers' retail experience.  The bold new retail strategy is designed to unify customer touch points, connecting retail, online, mobile and customer service channels, and bringing the power of the Verizon Wireless network to technology retailing.

(Photo: http://photos.prnewswire.com/prnh/20140108/CL42178-a)
(Logo: http://photos.prnewswire.com/prnh/20140108/CL42178LOGO-b)

In pursuing this transformation initiative, Verizon Wireless tapped Chute Gerdeman, a leading retail experience designer and strategic brand consultancy, to help craft its new retail strategy and develop the retail store design concept.  This approach will change the course of Verizon Wireless' retail presence across the entire fleet of 1,700 company-owned stores.

An integral part of the transformation was the recent opening of the 9,000+-square foot destination store at Mall of America.  The high-energy store is less about product than it is about lifestyle, as the state-of-the art, interactive and hands-on digital experience helps consumers understand how technology can impact their lives.

Chute Gerdeman's concept at The Mall of America Destination store features mobile lifestyle zones that provide devices, accessories, and apps to better connect to one's lifestyle. This transformation is about more than selling phones – it's about experiencing a more robust mobile life.  Each mobile lifestyle zone is staffed by trained specialists who invite visitors to experience families of connected smart phones, tablets, applications, gadgets and gear that can enhance their tech-savvy lives.

The Destination Store engages shoppers as they approach the store's exterior, and attracts them through iconic architectural features interactive digital experiences.  Intended to be a showcase for technology and innovation in our daily lives, the store offers shoppers unlimited ability to discover new products, and try them out in real-time.  Key to Chute Gerdeman's concept is the idea of discovery and exploration in the store environment.

Verizon's collaboration with Chute Gerdeman grew well beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizon's retail business.  Chute Gerdeman brought 25+ years of retail expertise to the table, spearheading the entire process, from initial strategic direction to concept design to store execution.

"The Chute Gerdeman team has been a great strategic collaborator and helped to deliver strategically sound, innovative and creative solutions for our reinvented retail business experience," said Domenico D'Ambrosio, Executive Director, National Retail Operations at Verizon Wireless.  "They worked with multiple departments within Verizon and alongside our many external partners in planning and executing this exciting new approach.  Throughout the process, their organization and leadership have been exemplary."    

"The Chute Gerdeman team crafted a strategy focusing on a new shopper-centric environment where interactive experiences go hand-in-hand with innovative technology merchandising," said Jay Highland, Chute Gerdeman's Vice President, Client Creative Partner.

Interactive displays across the store provide hands-on demonstrations and memorable, sharable experiences.  Training and education are core to the store design, giving shoppers the information they need to make informed shopping decisions while learning about new technology.  Curated smart accessory products across the store complement Verizon's selection of the hottest smart phone and tablet brands.  And the store is powered by the unparalleled Verizon network.

"This store is the first of its kind," added Highland. "Verizon has created a cutting-edge, yet accessible experience, where the store and the staff specialists speak in the language and lifestyle of the shopper, and where discovery and experiences are key.  In our collective experience, no other retailer has presented familiar technology categories of lifestyle products in such a compelling manner."

Verizon Wireless' new Smart Store concept brings lifestyle merchandising and interactive digital experiences into Verizon's neighborhood stores, and provides a seamless retail integration across the fleet.  With nearly 100 Smart Stores already open across the U.S., Verizon will transition all corporate-owned stores in the near future.

"The core concept of the Smart Stores is the same as the Mall of America store," said Lynn Rosenbaum, Chute Gerdeman's VP, Retail Environments.  "We've created a toolbox of experiences and designed modularity and flexibility into the concept to allow a scalable and fluid implementation.  Iconic architecture, material finishes, merchandising strategy, and the customer journey will all feel consistent across Verizon's entire retail footprint."

Adds Highland, "Verizon's bold step forward with their entire retail presence proves that physical experiences remain an integral part of any brand's multi-channel footprint.  Stores matter, and in the new Verizon stores, customers can experience technology retailing in an entirely new way."

About Chute Gerdeman
Chute Gerdeman (CG) is an award-winning strategic brand and design firm. Founded in 1989 by visionary leaders Elle Chute and Denny Gerdeman, CG has grown into a multi-disciplinary brand experience company with a global presence. Known for creating unforgettable environments, compelling communications and innovative business strategies, CG connects client, customer and brand. Guided by consumer insights, creative innovation and proven results, CG delivers unique solutions that best communicate clients' brand and spirit. The firm's core capabilities include intelligence, brand, design and implementation with expertise across a wide range of retail, restaurant, service provider and CPG brands. The firm's client list includes: American Family Insurance, C&A Brazil, ChampsSports, Disney, Domino's, Dunkin' Donuts, Foot Locker, Hamleys, Hanesbrands Inc., HMSHost, Kohl's, Kroger, LensCrafters, LimitedBrands, Lowe's, M&M'S/Mars, Macy's, Mattel, Pepsi, Procter & Gamble, T.J. Maxx, Target and Verizon. With more than 175 awards, including four "Store of the Year" awards, the firm has become one of the most respected design firms in the industry.

SOURCE Chute Gerdeman

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...