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Destination St. John's Launches Dynamic, Responsive Website in Response to Changing Consumer Demands and to Better Reflect the Destination's Brand

ST. JOHN'S, NEWFOUNDLAND AND LABRADOR -- (Marketwired) -- 01/08/14 -- The website for a destination is often the first impression for a traveller and is a vital tool in marketing the destination. Destination St. John's (DSJ) is thrilled to launch a dynamic, responsive website. www.destinationstjohns.com

Change is the only constant it would seem where technology is concerned. Growth in traffic to the website from smartphones has grown exponentially. It is vital to have a responsive website and respond to the changing needs of the user.

Cathy Duke, CEO says, "As the lead tourism sales and marketing agent for the greater St. John's area and the St. John's Convention Centre we have to keep refreshing our marketing tool kit. We are in a very competitive market. There are seemingly endless worldwide choices for meeting/event planners and individual travellers. Our goal is to be top of mind when considering their next vacation or convention destination. We have to put our best foot forward and provide our sales team with exceptional tools to sell the destination."

In 2011 DSJ launched a new brand. Colourful Encounters. It is important to remain true to the DSJ brand and to remain consistent with the award winning Provincial brand through a web redevelopment. DSJ is confident this has been accomplished with this fresh new look.

Rhonda Hutton, Director of Marketing says, "As the capital city and the largest urban centre in the Province we have to showcase our ability to host large events and sell what sets Newfoundland and Labrador apart from our competitive set: wide open spaces, dramatic coastlines, and a unique cultural experience. We are considered an exotic destination. We need to showcase that with the website; yet it has to be a highly functioning tool, easy to navigate and responsive. It was a pleasure to work with the web developer to accomplish this and we are delighted with the end result."

John Atkins, Owner and CEO of JAC, agrees. "DSJ has to address a variety of markets. We knew we had to streamline the experience based on the audience, and we did just that with a number of dynamic and innovative techniques. Now, thanks to a more intuitive search, mobile-friendly design, a revised navigation, to name a few, DSJ's visitors can access the info they need, wherever they are, to learn just why they should come here."

Destination St. John's is a private sector company operating under the direction of a Board of Directors on behalf of its partners. It is first and foremost a sales and marketing organization; selling member's products, services and experiences to the world. It currently targets major meetings, conventions and incentive travel (MC&IT); sport and cultural events, leisure travel and group tours.

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