|By Business Wire||
|January 8, 2014 04:59 PM EST||
Monster® presents the Lamborghini Veneno Roadster equipped with an audio system powered by Monster® – an exclusive version featuring Monster’s high end audio system, making its debut at CES in 2014.
Monster® customized Lamborghini Veneno Roadster. Pictured from left to right: Swizz Beatz, Noel Lee, Thomas Felbermair, Thomas Brinkmann, Rene Suelzner, Dennis Krakenberg, Sascha Doering. (Photo: Business Wire)
Monster® celebrates one of the most dramatic cars of the generation, the Lamborghini Veneno Roadster creating a unique audio system for the 3.3m EUR super sports car - only nine of which will be produced.
Lamborghini selected Monster® to develop a cutting edge audio solution for the most dramatic, open top super sports car ever built by the Sant’ Agata-based company is based on a shared desire to provide a truly unique and sensational experience.
Monster® has designed a system that delivers sound with best-in-class dynamics and clarity. This special audio system will feature Monster’s breakthrough technology Pure Monster Sound™, specially tuned by Head Monster Noel Lee, the audio innovator behind the sound of Beats by Dr. Dre® headphones. The Veneno Roadster’s audio system uses Monster’s latest proprietary technologies and sonic innovations to bring the full experience of live music to the drivers and passengers of Lamborghini's masterpiece. Articulate, tight, and ultimately revealing, it’s as close to live music as being on stage with the musicians.
Noel Lee stated, "Producing a sound stage for this car is a particular delight for me and I am proud that Lamborghini placed its trust in Monster® to do this. Lamborghini stands out for being the best Italian luxury super sports car manufacturer and it’s a privilege for me to be onboard with this project.”
For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).