SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Plutora Blog, Jayaram Krishnaswamy

News Feed Item

The Series Debut of "Being Mary Jane" Starring Gabrielle Union Attracts Over Five Million Viewers for Its Premiere Night on BET Networks

THE NETWORK'S FIRST ORIGINAL DRAMA WAS THE #1 ORIGINAL CABLE SERIES DEBUT ON ALL CABLE FOR THE 2013-14 SEASON*

NEW YORK, Jan. 8, 2014 /PRNewswire/ -- The first original scripted drama series for BET Networks "BEING MARY JANE" starring Gabrielle Union is now the #1 original drama series debut on ALL cable for the 2013-2014 season among Adults 18-49 & Women 18-49.* The premiere airing drew in 3.3 Million total viewers (P2+) from 10-11 p.m. EST on Tuesday night, January 7.  It was followed by an encore performance from 11 p.m.-12 a.m. EST which also brought in 1.8 Million total viewers (P2+).

(Logo: http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO)

The initial airing of "BEING MARY JANE" left a lasting impression on social media.  The official hashtag #beingmaryjane trended No. 1 in the U.S. and worldwide during the premiere telecast (source: Trendinalia) and reached a unique audience of 1.71 MM people while generating 12.48 MM impressions (source: Nielsen SocialGuide).  Following the premiere, Instagram saw nearly 20,000 posts with the official hashtag #beingmaryjane.  The "BEING MARY JANE" Facebook page reached over the 555,000 mark and created over 6.1 MM impressions on the January 7 series premiere day. (source: Facebook insights) In addition, on premiere day, traffic to BET.com grew 35% year over year.  The day of show page views and visits to the "Being Mary Jane" show content more than doubled the traffic seen during the 2013 Movie Sneak Peek.

For an exclusive behind the scenes look at the "BEING MARY JANE" Live Twitter Premiere Party in New York's Times Square last night, check this out:  www.bet.com/beingmaryjane.

For video sneak peeks and first looks of "BEING MARY JANE," visit the official pages at BET.com/shows/being-mary-jane.html. Viewers can also find series updates on Facebook by liking the fan pages at Facebook: Facebook.com/BeingMaryJane. Also, join the conversation about the shows on Twitter by using hashtags: #BeingMaryJane; follow the show for all updates & special surprises: @BeingMaryJane.  For more information about these series visit BET.com.

"BEING MARY JANE" is created and executive produced by Mara Brock Akil (creator of GIRLFRIENDS and THE GAME; Writer of SPARKLE); executive produced and directed by Salim Akil (Executive Producer of SPARKLE; Director of JUMPING THE BROOM).  Union is accompanied by veteran actors Richard Roundtree and Margaret Avery and a stellar cast that includes Omari Hardwick, Lisa Vidal, Richard Brooks, Raven Goodwin, B.J. Britt, Aaron D. Spears, Latarsha Rose, Robinne Lee and Stephen Bishop.  New episodes of "Being Mary Jane" will air on Tuesday nights at 10 p.m. ET/PT on BET Networks.

*Hhlds, P2+, P18-49, W18-49

About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.

SOURCE BET Networks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...