|By PR Newswire||
|January 8, 2014 07:23 PM EST||
NEW YORK, Jan. 8, 2014 /PRNewswire-iReach/ -- The highly-informative webinar series launched in November ― Healthcare Innovation: Trends From The Trenches ― has announced its third webinar,"Consumer Data, Insights and Innovation: What the Data Can Really Tell Us About How to Adapt to Changing Times," airing Friday, January 17 at Noon, ET. This webinar takes an in-depth look at data analytics and the vital role they play in today's rapidly changing healthcare industry.
Two healthcare industry experts, Andrea Simon, Corporate Anthropologist and Founder/President of Simon Associates Management Consultants (SAMC), and Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health, will co-host the webinar.
The first webinar in the series addressed how healthcare reforms are creating the "FUGS" ― fear, uncertainly, and greed ― among everyone from hospital administrators to physicians to patients. The second webinar helped participants tackle what they need to change about their branding to succeed.
In this third webinar, MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement, and will address pressing business questions, which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin.
MacCracken will then share a case study and give practical tools to help healthcare professionals to find better ways to serve their customers.
Simon will introduce McCracken and set the stage for her in-depth observations, then will conclude the webinar with ways to tie data and information into valuable insights to help everyone to more effectively "see, feel and think" in new ways in order to be more successful in changing times.
Two additional webinars are planned: The Future of Healthcare Marketing is Digital on February 14, 2014, and The Changing Healthcare Marketplace on March 21, 2014. Both will be held at Noon ET.
To learn more about "Healthcare Innovation: Trends From The Trenches," click here. Simon, principal and founder of Simon Associates Management Consultants (SAMC), originated and organized this breakthrough webinar series.
Media Contact: Chuck Casto, Casto Consulting, 508-314-3284, [email protected]
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SOURCE Casto Consulting