suedunnell wrote: Hi Again - I should add my name to comment #1 above and ask that if anyone has questions, they can either post them here or ask me directly:
Sue Dunnell
PowerBuilder Product Manager
978 287 1752
sue.dunnell@sybase.com
SEATTLE, Oct. 30 /PRNewswire/ -- Fast food restaurants to blame for childhood and adult obesity? Not so says more than half of Americans. In fact, respondents to the 2006 Allrecipes.com & USA WEEKEND Magazine America's Kitchen Survey overwhelmingly (77 percent) believe parents are to blame for childhood obesity and more than 85 percent believe that each individual adult is responsible for his or her weight. Commissioned by Allrecipes.com and USA WEEKEND in August 2006, and issued by Insight Express, the survey measured how America's ever changing lifestyle trends affect how we live, cook and eat.
Questions in the 2006 survey ran the gamut from what food you would name your baby after to what holds us back from achieving a healthy lifestyle. The survey's more than 1,600 respondents hailed from across the nation and ranged in age from 25 to 54. Full results are now available at Allrecipes.com ( http://allrecipes.com/howto/americas-kitchen/detail.aspx ) and an article highlighting the findings, which included the following insights, appeared in the October 27-29 issue of USA WEEKEND Magazine.
-- What Really Stands Between Americans and a Healthy Diet?
Well, according to America's Kitchen respondents, nothing. More than 40
percent of Americans feel there is absolutely nothing holding them back
from achieving a healthy lifestyle. People without children in the
house, who eat at home five or more times a week and are between the
ages of 45 and 54 with a normal weight were significantly more likely
to echo that belief.
-- Show Me the Green!
When asked if they would consider eating their least favorite food for
the rest of their life in order to create instant peace worldwide,
become a million dollars richer or achieve their ideal weight, more
than half of Americans said world peace and/or a cool million would be
motivation enough. Younger Americans (25-34 years old) are
significantly more likely to say they would comply for peace and cash.
Coincidently, respondents who believe themselves to be overweight are
more likely to be motivated by achieving their ideal weight, confirming
that the issues that are most important to us provide inspiration for
change.
-- What's Lurking in the Back of Your Refrigerator?
Surprisingly, nearly half (45 percent) of respondents reported that
their refrigerator is fully and freshly stocked -- nothing funky
emerging from the depths. Americans with kids at home, those who are of
normal weight and who eat at home at least five times a week are most
likely to have a stocked icebox.
-- Who Represents in the Kitchen?
One thing we're not shy about is giving ourselves props on our culinary
abilities. More than 85 percent of Americans feel they are "great,"
"above average" or "average" cooks. Not surprisingly, it seems that age
and frequency play a role in boosting confidence. Women aged between 45
and 54 years old who have kids at home and eat dinner at home at least
five times a week are most likely to consider themselves to be a
"great" cook.
-- Living Dangerously
Further proving that we love to "have our cake and eat it too,"
respondents overwhelmingly (95 percent) believe that eating while
driving is dangerous. So how many of us still chow down while cruising
from time-to-time? Four-out-of-five.
"Once again the results of America's Kitchen have been extremely interesting and allow us to really see how even little events and influences affect our daily lives," said Jerry Gully, editor-in-chief, Allrecipes.com. "By understanding how we eat and live we're better able to serve the needs of American home cooks and determine how to help everyday cooks achieve the lifestyles they desire."
About Allrecipes.com & USA WEEKEND Magazine America's Kitchen Survey
The 2006 Allrecipes.com & USA WEEKEND Magazine America's Kitchen Survey is the second annual poll commissioned by these organizations to measure food trends, attitudes and lifestyle behaviors in America. For this survey, Insight Express polled more than 1,600 Americans between the ages of 25 and 54 in August 2006. The survey sample has representative proportions of adults by state, age bracket and presence of children under the age of 18 in the household.
About Allrecipes.com
Allrecipes.com, America's largest community site of home cooks, is an online cooking community where home cooks from around the world come to share, rate and download recipes and meal ideas. Part of the Reader's Digest Association, Inc. , Allrecipes.com has more than 20 million annual visitors and a membership base more than two million strong. The site is considered to be the world's largest test kitchen, offering a nightly glimpse into the kitchens and habits of home cooks everywhere. An indispensable resource for home cooks who are looking for trusted recipes, everyday and holiday meal ideas, practical cooking tips and food advice, Allrecipes.com features more than 40,000 of America's best-loved recipes. For additional information regarding the site please visit http://www.allrecipes.com/ .
About USA WEEKEND Magazine
USA WEEKEND Magazine is a national weekly magazine distributed by more than 600 newspapers in the United States. Awarded for its journalism and design, USA WEEKEND focuses on social issues, entertainment, health, personal finance and travel. The magazine's Make A Difference Day is the nation's largest annual day of community service. The magazine also provides Newspaper in Education classroom guides to partner newspapers. usaweekend.com provides enhanced content and interactive magazine features. USA WEEKEND is part of the Gannett Co.
For More Information:
April Matson
DDB Public Relations
206-223-6335
Allrecipes.com
CONTACT: April Matson of DDB Public Relations, +1-206-223-6335, for Allrecipes.com