Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wade Williamson, Lori MacVittie

News Feed Item

Mopar to Celebrate 50th Anniversary of the Iconic 426 HEMI in 2014

Mopar Unveils Logo, Special Product Line and Plans Marketing Events

AUBURN HILLS, Mich., Jan. 9, 2014 /PRNewswire/ --

  • 2014 marks 50th anniversary of the introduction of the Gen II 426 Race HEMI®
  • Mopar unveils 50th anniversary HEMI logo celebrating the iconic engine
  • Engine made its legendary debut in February 1964 by dominating the Daytona 500
  • A version of the Gen II 426 HEMI still powers NHRA Funny Car and Top Fuel vehicles
  • Special 50th anniversary HEMI merchandise product line available on WearMopar.com
  • Marketing events planned for fans throughout the year

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of the iconic second generation (Gen II) 426 Race HEMI® engine to motorsports competition and its eventual initiation to production vehicles.

(Photo: http://photos.prnewswire.com/prnh/20140109/DE40306 )

To kick off the year-long commemoration of the legendary engine, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine's moniker, which resulted from the powerplant's imposing size, strength and power. The logo also features the trademark HEMI-orange color that covered the engine and made it even more recognizable.

"Mopar is proud to mark the 50th anniversary of the introduction of the Gen II 426 HEMI, a revolutionary engine that inspired a long line of quality products in our brand's portfolio," said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC's service, parts and customer-care brand. "The 426 HEMI is such a vital part of our heritage and a key ingredient in helping make Mopar what it is today. The success of the Race HEMI launched a unique brand of sought after muscle cars that had fans began to refer to as Mopars, and that is something we are very proud of."

While Chrysler engineers initially introduced the original hemispherical combustion engine design for passenger cars in 1951 and celebrated its 60th anniversary in 2011, the iconic and revolutionary second generation HEMI engine, so closely associated with the muscle car era, made its memorable debut in 1964. The new second generation HEMI measured 426 cubic inches and was built specifically to win races. Two versions of this 426 race engine were built – one called the "Circuit" or "Track" engine and the other the "Acceleration" or "Drag" engine.

The Gen II 426 Race HEMI was first introduced at the Daytona 500 in February 1964 with legendary driver Richard Petty winning the race handily in his Plymouth, while a dominating performance by three other HEMI-powered entries gave the four top finishing positions to the new powerplant. Petty drove to eight victories and earned the NASCAR championship in 1964 with HEMI-powered cars amassing a total of 26 race wins. The HEMI used for the season was rated at 400 horsepower and had a compression ratio of 12.5:1.

That same year in National Hot Rod Association (NHRA) drag racing competition, Don Garlits broke the 200-mph barrier in the Gen II 426 Race HEMI-powered car travelling the quarter-mile straight-line distance in 7.78 seconds at 201.34 mph.

For the following season, NASCAR's sanctioning body changed the rules mandating that all engines used for its races must be available in production vehicles. This led to the withdrawal from NASCAR competition for the 1965 season and saw Chrysler engineers concentrate their efforts in drag racing.

A new lighter drag racing package, referred to as A-990, debuted in the NHRA Super Stock class in 1965 in Dodge and Plymouth vehicles with altered wheelbases, launching the popularity of Funny Cars. To this day, a version of that engine still powers every single Funny Car and Top Fuel engine regardless of being badged by other manufacturers.

With the introduction of the 426 "Street" HEMI in 1966 for production vehicles, the HEMI made a return to NASCAR racing.  During the next several years, vehicles with HEMI engines won countless races, numerous championships in various professional categories and were feared by competitors.

With the availability of a Street HEMI, Chrysler no longer offered a special drag racing engine. Instead, drag racers were provided with the street version, which they could modify at their discretion. The only exception was the limited edition 1968 Dodge Dart and Plymouth Barracudas that remained powered by the 426 Race HEMI, with only 75 of each model produced.

The heritage of those special vehicles is celebrated each year by Mopar with the HEMI Challenge that takes place in the Sportsman class at the NHRA's prestigious U.S. Nationals in Indianapolis. The HEMI Challenge made its debut in 2001 and features these classic muscle cars, which contributed to the brand's legendary reputation and success at the drag strip.

In anticipation of the 50th anniversary of the 426 Race HEMI engine, Mopar also established the "Tom Hoover Sportsman Challenge" at the start of the 2013 season, with a winner selected from the Sportsman Stock or Super Stock classes by amassing the most points at the wheel of a Chrysler Group vehicle in the course of a season during NHRA sanctioned races nationwide.

Since its 1964 debut, the second generation Gen II 426 HEMI remains a legend due to its reputation and performance on and away from the racetrack, the dedication and skill that Chrysler designers put into it, as well as its rarity since availability was discontinued in production vehicles in 1971.

The innovative engine's offspring live on, not only in the NHRA within all Funny Car and Top Fuel machines, but also within both new production and classic heritage vehicles thanks to the availability of current day products (including the installation of a crate engine), to transform them into a "Mopar"-machines.

To mark the 50th anniversary celebration, and complement the availability and continued development of these engines, a unique product line of HEMI merchandise has been created and will be launched throughout the month of January at WearMopar.com. This new product line features the HEMI 50th anniversary logo and will include items such as clothing, decorative lighting, clocks, a pub table, stools, and much more.

Numerous marketing initiatives and events surrounding the 50th anniversary, designed to encourage Mopar fans to partake in the celebrations nationwide, are also planned for 2014 and will be announced shortly.

Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
  • wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

SOURCE Chrysler Group LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the dat...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...